Are your email marketing campaigns optimised for mobile users? Want to ensure you don’t lose subscribers due to poorly optimised emails?

WSI share their guide to mobile-friendly email campaigns in this infographic.

Here’s a quick summary:

  • Compose short and concise subject lines
  • Put the most important information up front
  • Use a responsive template
  • Have a clean hierarchy and design
  • Use larger fonts
  • Incorporate a strong call to action
  • Optimise your images
  • Lead people to mobile-friendly sites
  • Don’t forget to test on multiple devices

Check out the infographic for more detail.