Are your email marketing campaigns optimised for mobile users? Want to ensure you don’t lose subscribers due to poorly optimised emails?
WSI share their guide to mobile-friendly email campaigns in this infographic.
Here’s a quick summary:
- Compose short and concise subject lines
- Put the most important information up front
- Use a responsive template
- Have a clean hierarchy and design
- Use larger fonts
- Incorporate a strong call to action
- Optimise your images
- Lead people to mobile-friendly sites
- Don’t forget to test on multiple devices
Check out the infographic for more detail.