Are you wondering how digital advancements have changed the creative marketplace? Want to know how digital will shape the marketing landscape over the coming years?

MDG Advertising share five ways digital is changing the creative game in this infographic.

Here’s a quick summary:

  • More formats & more platforms
  • Greater demand for personalisation and programmatic buying
  • More data and new tools
  • Increase in the use of automation and AI
  • Democratisation has made top talent more important than ever

Check out the infographic for more detail.