Are you looking for ways to increase brand loyalty? Want to know how to use simple psychology to turn customers into life-long fans?

USC Dornsife share their guide to branding and psychology in this infographic.

Here’s what they cover:

  • The core dimensions of brand personality
  • Steps to changing consumer behaviour
  • Use of colour
  • Choosing words carefully
  • Creating a sense of belonging
  • Shopping as an experience
  • Examples of branding psychology

Check out the infographic for more detail.