Are you considering investing in pay per click ads? Want to understand how Google & Facebook decide which ads to show on their platforms?
Ice Cube Marketing share their guide to Facebook and Google Ads in this infographic.
Here are the Facebook Ads factors to consider:
- Relevance / quality of ad
- Estimated action rate
And here are the Google Ads factors to consider:
- Bid (CPC)
- Quality score
- Optional: Conversions tracking
Check out the infographic for more detail.