How effective is your business website at generating leads and enquiries? Are you turning website visitors away through poor design and content?
We share 10 reasons people will hate your website in this infographic.
Here’s a quick summary:
- It takes forever to load
- It isn’t optimised for mobile
- It offers poor navigation
- It contains content that auto plays
- It contains keyword-stuffed copy
- Typos and poor grammar
- Rubbish fonts
- Too many Google Ads
- Lack of contact info
- It doesn’t have a blog
Check out the infographic for more detail.
Nobody likes to wait – especially for a website to load.
Time really is precious, and the faster people get their content, the more satisfied they’ll be. It’s fascinating how perceptions of your whole brand will quickly deplete if your website won’t even load quickly.
With connections, technology, and data access improving constantly, when something does go wrong or when content takes a little bit longer to load, the effects are magnified.
Isn’t optimised for mobile
More than 73% of Britons access the internet via their smartphones. Think back to the noughties, and you can easily appreciate how far we’ve come when it comes to on-the-go access to the internet. It’s created a culture where the expectation of a website that is mobile-friendly is a given.
To meet this demand, it’s crucial your website is fully optimised and built for mobile use. Anywhere.
This may mean changing content, reducing page numbers, and altering the user interface. But if it means retaining loyal mobile users, it’s definitely a worthwhile investment.
A huge reason why successful websites are just that, is down to how easy they are to navigate. Have a think about your favourite websites? There’s a good chance that the reason they’re your favourite (apart from their subject matter) is because they’re so user-friendly.
But what does this actually mean?
It means, if you are looking to buy a product or service on a website, you can easily navigate those products, and quickly pay for them.
It could mean you are looking to book an appointment at the hairdressers. Wouldn’t it be great if they had a CMS that knew your preferences and booked an appointment with your favourite stylist for you?
You could even be doing an online shop – all made easier because it has a ‘basics’ section that tracks what you have previously bought.
Good navigation doesn’t even have to be that advanced. It could simply mean facilitating your journey so that the relevant pages are always accessible no matter where you are on a given browsing session. It may not seem like much – but time spent looking for something always seems like forever.
Too many ads
As our infographic says, there’s nothing wrong with having a sustainable, monetised website. It’s becoming an increasingly-reliable source of income for many people with their own websites.
However good your intentions may be, your users will not appreciate having their experience hijacked by adverts that might not even be targeted well in the first place.
Having ad-filled content makes your brand less reputable, and even less likely to be taken seriously.
Typos and poor grammar
Nobody’s expecting you to be a spelling Bee here, but taking the time to review and check for errors will make your website genuine and authentic. It can be more damaging than you think to have content that is littered with typos and grammar errors.
Putting time aside regularly to proofread your website is important if you are to build an effective web presence. It shows that you care about being presentable, accurate, and professional. And there can never be too much of these qualities.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.