Are you looking for ways to build trust with your website visitors? Would you like to convert more website visitors into leads and enquiries?

We share 12 steps to create a website your visitors will trust in this infographic.

Here’s a quick summary:

  • Design
  • Navigation
  • Personalise
  • Grammar and spelling
  • Badges
  • Client logos
  • Payment logos
  • About page
  • Show your face
  • Social proof
  • Testimonials
  • Useful information

Check out the infographic for more detail.


Websites that are personal offer a much more engaging and empathetic interaction.

You can achieve this by communicating your brand voice in unique ways. It could be font, colour, content voice, or even design features like fun sliders that users can control.

The more you can implement a personable, human touch on a digital space, the better off your website presence will be overall.

Client logos

There’s no better way to gain trust and respect than by displaying your previous work with clients – some of whom may even be well-known in their respective industries.

Of course, we all need to start off somewhere. Though your client portfolio may be small at first, it’s a great way to start building those relationships. And customers, of course, will want to see your previous work displayed so they can make a more informed decision.

Payment logos

The online world is an amazing place. But it’s often victim to fraud.

Now more than ever, customers are increasingly wary of this risk. Just like you, they want every assurance they can get to make sure that the payments they make are secure, reliable, and fast.

It may seem like an inconsequential addition, but placing payment logos across your website reminds people that you are able to take payments via respectable payment affiliates. This is great for reassurance, and demonstrates that payment security is a top priority for your website.

Show Your Face

If your business wants to add that extra touch of personality, showing your face and the team behind your business is a fantastic way to be more in-touch and relevant in the twenty-first century.

There’s a lot more psychology to this than you’d initially expect. Humans like to know who they are dealing with, and they like to be familiar with those behind the screens. It all makes for a more personalised, trustworthy, and safe website experience.

It shows that your team is actually made up of real people who visitors can connect with – and not some fancy AI-dominated agency.

Finally, showing your face/team makes for a much more reputable experience; users can look at all that talent and become familiar with who does what and why.


We’ve saved one of the most important features until last.

Testimonials pages are the golden key to social proof and trust. And there’s a simple reason for this. When customers can see that your product or service has benefitted someone else, they are far more likely to view your website with more respect.

Testimonials allow customer statements to do your advertising for you, and demonstrate that you are capable of seeing projects through from start to finish. And that’s good for everyone.