Are you trying to carry out SEO on a small budget? Want your website to rank higher on Google but don’t have a lot of spare cash?

We share 25 free SEO tools you should try in this infographic.

Here’s who makes the list:

  • Google PageSpeed Insights
  • Moz Local Listing Score
  • Google Analytics
  • Google Search Console + Bing Webmaster Tools
  • Ahrefs’ Backlink Checker
  • Moz Link Explorer
  • Google Keyword Planner
  • in an Incognito Window
  • Google Trends
  • Ahrefs’ SEO toolbar
  • SEO Web Page Analyzer
  • SERP Simulator
  • Schema Creator
  • SimilarWeb
  • SERP Robot
  • XML Sitemaps
  • Browseo
  • SEO Site Checkup
  • Yoast SEO
  • LinkMiner
  • Google Business Review Link Generator
  • Copyscape
  • Robots.txt Generator
  • Structured Data Testing Tool

Check out the infographic for more detail.

When it comes to SEO, it can seem like a never-ending puzzle

With search engine giants like Google retaining those secrets to SERP success, it’s becoming harder and harder to rise above the competition, cut through the noise, and deliver content that makes it easier for people to find you quicker than ever.

It doesn’t have to be this way, thankfully.

There are hundreds of free, user-friendly software packages out there that will help you understand more of what matters, and take action to improve your SEO performance.

Here at Red Website Design, we think these 25 are ahead of their game.

Testing Page Speeds

Running tests to analyse the speed of your website (pages, contact form submissions, external links etc.) is invaluable for gaining a good understanding of how other users are experiencing your content.

With tools like Google PageSpeed Insights, you can learn more about what’s slowing you down from success, and where you can improve.


In addition to telling you about every metric imaginable, Google Analytics is great for relaying information to you about how people are finding you, and from what websites.

Not only is this useful for informing your future organic marketing efforts – it’s great for finding out who the most productive link building relationships are held with.

Back to Backlinks

Backlinks are incredibly important for informing search engines of your usability. If authoritative websites are linking to your page numerous times in a given period, that lets search engines know that your website is a high-quality resource that people and organisations find beneficial.

What’s Trending?

With Google Trends, you can find out more about what people are searching, and at what time.

Uncovering seasonal and yearly trends for particular keywords, phrases, and topics will better inform your marketing efforts going forward – meaning you get to hit the right notes at the right time.

Get by with a little help from Yoast SEO

After you’ve written a piece of content – whether that’s a blog post, or an About Us section, Yoast SEP will recommend improvements so you get the most out of your content.

By inputting a main keyword for a content post, Yoast will tell you how best to tweak it for optimum online performance!

Follow these great tips and you’ll be well on your way to achieving search engine success.