Are you in the process of creating a new logo for your business? Do you need help choosing the best logo colours and shapes to help reinforce your brand message?

Smthm share their logo science guide in this infographic.

Here are some of the emotions they cover:

  • Warmth
  • Affluence
  • Tranquil
  • Integrity
  • Optimism
  • Unity
  • Professionalism
  • Power

Check out the infographic for more detail.