Are you considering going it alone and creating your own business website? Want to know the pitfalls of being a DIY designer?
We share the disadvantages of building your own website in this infographic.
Here’s a quick summary:
- The creation of a quality website is art
- Your time and money in the long run
- Getting found
- You’ll lose valuable business credibility
- Lack of support
- Peace of mind
Check out the infographic for more detail.
The creation of a quality website is art
Qualified professional designers are professional for a reason: they make ideas happen on screen by applying knowledge, expertise, and know-how.
This stuff has been developed, crafted, and tested over many, many years. It’s not something that can be bought with a simple website builder.
If you want to make an impact – let someone who knows what they’re doing do it for you. Your business will thank you for it.
Your time and money in the long run
There’s nothing wrong with cutting costs as a business to stay ahead of competition. But don’t let these kind of decisions jeopardise your digital presence.
A business deserves a website that has been invested in. Leaving the creation and maintenance of it to a designer means you can spend more time doing what’s important – running the business.
Many business owners have attempted to shoulder the burden of planning, designing, and building their websites themselves.
Whilst this may be possible for many, it’s not always as straight forward as it sounds.
he vast majority of those who decide to do this decide to draft designers in anyway – meaning time will have been lost. And you can’t afford to do that.
Your business needs to rise above the noise to be found quicker by customers. Having an amazing website will certainly make your presence much more appealing for customers – who will surely return.
However, rising above the competition online is more than having a pleasant-looking website. It demands a thorough knowledge of search engine optimisation, and how your website can leverage algorithms, metrics, and code to get your business ahead.
You can’t learn this overnight – so why not invest in someone who knows what they’re doing?
You’ll lose valuable business credibility
Getting ahead in the industry means having a website that looks, feels, and performs as any professional website should do. You risk losing such perception if you risk creating your own website.
First impressions matter – and more so online. If your website is going to act as a major channel of acquisition, you need one that makes a long-lasting impression. Invest in this objective by going to the right people who can create a unique and powerful digital presence.
Lack of support
When you pay experts to design websites for you, assistance doesn’t stop there. More often that not, you’ll find that web design packages include maintenance and on-going support for you and your website.
Websites have rainy days, and it’s pretty much guaranteed that at some point down the line, your website will require support that isn’t a quick, overnight fix.
Don’t let your self-build website suffer from minimal support availability – make the decision to pay for website design that includes support for when you’ll need it most.
Peace of mind
You can’t put a price tag on this one. The idea of designing and building your own website may seem like a great idea – but do you really know what you’re doing with all that code? And do you really understand all that design jargon you’ll need to know to get ahead?
The panic isn’t worth it for when you hit that wall. Hiring professionals will bring peace of mind to your business – meaning you can get back to doing what you do best.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.