How do you track and monitor the success of your social media efforts? Want to know the key metrics that can tell you if your social media strategy is effective?

Brafton share the social media metrics you should keep your eye on in this infographic.

Here’s what makes their list:

  • Impressions
  • Reach
  • Post likes or favourites
  • Comments
  • Clicks
  • Mentions
  • Reposts or retweets
  • Page likes and unlikes
  • New followers
  • Website visits
  • Page views
  • Website session durations
  • Bounce rate

Check out the infographic for more detail.