Are you looking for ways to increase sales on your Ecommerce website? Want to know how to structure your prices to make your products more appealing?
Wikibuy share their psychological pricing tricks in this infographic.
Here’s a quick summary:
- Display prices in small fonts
- Show premium option first
- Use bundle pricing
- Remove the comma from prices
- Price in instalments
- Offer three items
- Position low prices on the left
- Price dependent on purchase intent
- Price from high to low
- Add visual contrast
- Use words related to small magnitudes
- End prices in “9”
- Remove currency symbols
Check out the infographic for more detail.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.