Are you looking for ways to measure the success of your social strategy? Need to demonstrate a return on investment of your social media marketing campaigns?

Salesforce share their guide to social media measurement in this infographic.

Here’s a quick summary:

  • Align your objectives
  • Measure reach and share of conversation
  • Measure conversions and sales
  • Track and measure your leads
  • Measure your cost savings

Check out the infographic for more detail.