Are you looking for ways to measure the success of your social strategy? Need to demonstrate a return on investment of your social media marketing campaigns?
Salesforce share their guide to social media measurement in this infographic.
Here’s a quick summary:
- Align your objectives
- Measure reach and share of conversation
- Measure conversions and sales
- Track and measure your leads
- Measure your cost savings
Check out the infographic for more detail.
