Are you looking for ways to optimise your Ecommerce website? Want to know the techniques used by leading Ecommerce stores to maximise online sales?
We share 10 ways to improve your Ecommerce website in this infographic.
Here’s a quick summary:
- Page Load Speeds
- Inbound Marketing
- Simple Checkout Process
- Call-to-Action (CTA)
- Effective Marketing
- Reviews and Testimonials
- Easy Returns
- Deals and Discounts
Check out the infographic for more detail.
What is Optimisation?
Optimisation is an umbrella term that defines any operation you undertake to maximise your website’s performance to increase conversions.
It’s about improving the user experience so that desired goals and actions – such as contact form submissions, payments, and e-mail marketing forms – are easy to complete.
And what do these improvements actually look like? Well, it can be anything from website speed to reducing the amount of questions on a contact form. It could even be call-to-action buttons that don’t just say ‘Order’ or ‘Submit’, but rather ‘Begin’, and ‘Let’s go’.
Website optimisation requires you to think about your website experience holistically, and to understand how you can make a bigger impact by providing a better experience.
How will my eCommerce store benefit from an optimised website?
If customers like to spend time on your website, they are more likely to spend their money, too. Of course, it goes without saying, they need to want to spend money in the first place.
But providing them with a valuable, relevant, and meaningful experience is more likely to convert those leads than having a website that is sluggish, cold, and downright boring. Your website can benefit by having an optimised website because customers will want to be there.
So, what areas can you focus on to deliver a valuable experience to users online?
The greatest cause of bounce rates.
According to Google, your website speed is integral to your website’s ranking. But it doesn’t stop there. Having a good website speed will not only help promote your website’s position in listings – it’ll also discourage people from leaving in the first place.
The key to having an optimised checkout process is making it as easy as possible for customers to go from acknowledging their desired product to paying for it. It’s having a smooth checkout process that’s free from any pop-ups or distractions.
But it doesn’t end there. A good checkout process not only thanks customers for their business, but provides recommended products and an opt-in form for the latest news about your business.
Think of it like this: it’s just as important to be looking at what happens next as it is encouraging what happens before. Re-engaging customers with your brand after payment means you care and want to stay in touch. And that’s how relationships are built.
They don’t deserve to be boring.
It’s not just about placing them at strategic positions across your website, but how they’re communicating actions to visitors.
Make the most of your engagement with people via CTAs, and think about how you’re trying to encourage them to fulfil an action. ‘Yes, count me in!’ is so much more appealing than ‘Yes’.
It’s the little things.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.