Are you looking for ways to increase traffic to your business website? Want to know how to get more of your social media followers onto your site?
We share 6 ways to get more traffic to your website in this infographic.
Here’s a quick summary:
- Add links to social bookmarking sites
- Add calls-to-action on links you share
- Use pinned posts on social media networks
- Make your social media cover images calls-to-actions
- Answer questions on social Q&A sites
- Have employees share content on their social channels
Check out the infographic for more detail.
If there’s one thing that’s truly disrupted the flow of information – and how we access that information – it has to be digital media.
If you’re a business owner selling financial products, a blogger musing over fashion, or vlogging your latest travels across Asia (lucky you), chances are there’s one thing you’re currently working towards: getting more traffic to your website.
It’s all well and good having somewhere to house your content, but if you want that content to be seen and enjoyed by people all over the world, it needs to be more visible online. And that requires taking (easy) actionable steps to increase the visibility and shareability of your content.
Add links to social bookmarking sites
As you will know, commanding a solid understanding of who your audience is and what makes them tick is the first step to knowing where to put your content. It makes sense when viewed this way. Somebody who enjoys cooking blogs isn’t going to get very far if they search their favourite topics in a sport section. For this reason, not only do you need to know what kind of content resonates best with your fanbase – you’ll need to know the most appropriate locations for that content.
A great way to gain access to pockets of audiences you know will like your content is to add links to social bookmarking sites. Reddit and Digg are two of the most popular, and are used by a hugely diverse spectrum of audiences – meaning your content will get more opportunities for visibility.
Add call-to-actions on links you share
When you produce content, you’ll know how important it is to make it as easy as possible for your loyal following to follow up on your new content announcements. Adding call-to-actions on links you share adds an extra spoonful of immediacy to your content, and are wonderful for promoting your lead magnets.
Use pinned posts on social media networks
Got an amazing slice of content that’s proving popular online? Stick it to the top of your socials and make it the first thing users see when they visit your website. The already emerging number of likes and shares will be an added social proof boost.
Make your social media cover images calls-to-actions
Running a special offer or competition? About to release some new content? One of the best ways to gain extra promotion for your website is to change the cover photos on social networks to display whatever it is you want your audiences to see.
Answer questions on social Q&A sites
Social question and answer sites bring you closer to your audience, and present amazing opportunities to link back to your website.
When you upload a new post, search for related queries from users, and help them out by linking back to your website. And not only that – you’ll eventually start to build productive relationships with people sharing your interests and who can ultimately benefit from your website.
Have employees share content on their social channels
Encouraging employees to share company-related information is an effective way to tap into their demographic and boost your authenticity!
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.