Are you in the process of creating a new website for your business? Want to ensure your website follows industry best practices?

We share 10 web design rules to guide your next project in this infographic.

Here’s a quick summary:

  • Less is More – Simplicity Rules
  • Innovative but Not Distracting
  • Aesthetically Appealing – To the RIGHT Users
  • Respectful, Honest, and Engaging
  • Designed for Usability and Functionality
  • Cohesive in Design, Down to the Details
  • Easily Understood
  • Design Elements Inspire Users to go Deep
  • Visual Elements Placed to Focus User Attention
  • Emphasis on What Matters Most

Check out the infographic for more detail.

Website design can be defined as any process that helps create a website.

It’s anything from coding to graphic design, and everything in between. All to make a visual impact that resonates with visitors.

With amazing web design, though, it’s not all about what you have. It’s how you use it.

Simplicity Rules

Keeping things simple has two benefits.

One: simplicity eases functionality for your users who will favour crisp design for clarity.

Two: you’ll have a website that will stand the test of time. With mobile-first becoming more important to users, having design that does more by showing less will always be a winner.

Innovative but Not Distracting

With intelligent design, you’re able to create a space for users that gets the job done.

By optimising your use of white (or negative) space, good web design can be both innovative and not distracting.

Aesthetically Appealing – To the RIGHT Users

You really can’t please everyone.

If you understand your target audience well, you’re off to a great start already; good design needs to resonate best with those who matter most to your business.

Respectful, Honest, and Engaging

Brilliant design emits honesty and is able to incapsulate your website in a way that humanises your digital presence.

Web design here means design that’s engaging and communicates to users in a way that’s memorable and friendly.

Designed for Usability and Functionality

This is a huge one.

Design not only needs to show your website off; it needs to drive the interface. And that means making sure your users are well-equipped to fulfil their tasks.

Appealing and well-placed CTAs are essential here.

Cohesive in Design, Down to the Details

One of the best ways to make a lasting impression is having cohesive and consistent design that supports your website from beginning to end.

Every small detail will add up to something special if it remains reflective of your brand’s personality.

Easily Understood

When users don’t understand your website’s language, you’ll see this reflected in high bounce rates.

Good web design makes your website legible and readable for users who like to feel in control of their experience.

Design Elements Inspire Users to go Deep

You can only increase your chances of conversions if users are more engaged in your website.

Inspiring visitors to learn more about is all about using design to create a welcoming – and rewarding – environment.

Visual Elements Placed to Focus User Attention

Nobody likes to be left in the dark.

Websites that clearly guide users through their content are websites that users love coming back to.

By using subtle signals – such as arrows and icons – you can guide customers through the buying journey easier.

Emphasis on What Matters Most

Last and by no means least – web design needs to reflect what matters most to your customers.

Why are they on your website, and what can your business website do to alleviate and solve their problems?

Knowing exactly who your audience are is crucial here. Only then can you begin to present your website as a solution to their needs and desires.