Are you looking for ways to improve your business website? Want to use more convincing words and phrases to convince visitors to do business with you?

We share 30 words and phrases to improve your marketing strategy in this infographic.

Here’s what makes the list:

  • You
  • Because
  • Free
  • Value
  • Guaranteed
  • Amazing / incredible
  • Easy
  • Discover
  • Act now
  • Everything included / everything you need
  • Never
  • New
  • Save
  • Proven
  • Safe and effective
  • Powerful
  • Real results
  • Secret
  • The
  • Instant
  • How to
  • Elite
  • Premium
  • Caused by
  • More
  • Bargain
  • No obligation
  • 100% money-back guarantee
  • Huge
  • Wealth

Check out the infographic for more detail.

The English Language is like wine upon the lips, said the great Virginia Woolf.

Great words can achieve great things, and that goes for novels as it does for modern marketing.

By using the right words and setting the right tone of voice, creating copy that empowers readers is what gets businesses ahead.

Copywriting by famous brands throughout the years of modern advertising has been able to take products and truly make them into something special. We can think of Julian Koenig’s Lemon VW Beetle, for instance, or Apple’s Think different campaigns.

Great copywriting does more than sell products – it sells values, ideas, and concepts, and shapes the way consumers think about that brand.

This is only made possible by using effective words and phrases that resonate with people, and the great thing is that your business website can become a better business website by using them.

Consumers like it when the fuss is made about them, not you. One of the best ways your business website can get ahead is by forming connections with people, and that’s done by communicating directly with them.

Using words like ‘you’ places readers at the heart of your marketing efforts – and this kind of relationship building is crucial for pursuing effective brand advocacy, too.

Aside from placing your reader at the heart of your business website, there are other ways you can capture their attention and encourage them to take action.

You can do this through commands such as ‘act now’, ‘discover’, and ‘save’. These types of words and phrases emit an immediacy that is very persuasive. Coupled with an attractive call to action button, it’s a recipe for success.

And not only do you need to place your readers at the heart – they need to be in control at all times. Phrases like ‘money-back guarantee’ and ‘no obligation’ empower readers to remain in control of their experience. It also means that the services you offer are a win-win for them – and who could refuse that?

Forming relationships with customers is all about communication. For businesses looking to resonate with their intended audience, a hugely understated tactic is deploying a conversational tone in marketing copy. Not only will this make it much easier for people to read and appreciate, it’ll do wonders for humanising your brand.

As we can see, language truly is a powerful tool that you, as an owner of a business website, can command and use at your disposal to inspire and encourage users to take action.

The way you communicate to your audiences, of course, will be directly influenced by not only the nature of your business, but how you want to be perceived by them.

And clearly, not everything will work for you. By A/B testing landing pages, product pages, and e-mails, however, you get to see what copy works for each type of marketing – and what doesn’t.