Are you in the process of creating a new logo for your business? Need help deciding upon the right logo for your brand?

We share the five different types of logo in this infographic.

Here’s a quick summary:

  • Wordmark logo
  • Monogram logo
  • Combination logo
  • Brandmark logo
  • Emblem logo

Check out the infographic for more detail.

Logos – they connect brands to people, and are one of the most important ingredients to a brand and its public perception.

In this way, we associate companies with different values through visual imagery.

When we think of companies, we often think of their primary logo, as well as their values, actual products, and our memories – if any – with them.

There’s also the physical importance of logos. When we’re searching for a particular brand on the high street, or online, logos are that first terminal of contact.

This, of course, raises the crucial point of what you want your business to achieve with your logo. For any small – or large – business owner, designing a logo is a huge step in transforming business ideas on paper into a well-crafted and considered visual trademark.

There are five major types of logos, each bringing their own strengths and unique characteristics that different business owners will find different uses for.


Perhaps the most traditional and most attractive to business owners, the wordmark logo does everything it needs to do: says what the business is called.

Wordmark logos don’t contain additional imagery, symbols, and illustrations to convey more information. For this reason, typography becomes the most important aspect of the logo.

From Coca-Cola to Google, eBay to Disney, wordmark logos are more favoured by companies with shorter names.


For businesses with longer titles, monograms are appealing choices.

Monograms contain one to four letters, such as the initials or even the first letter.

Think CNN, Louis Vuitton, and Warner Brothers.

Here, initials often become the key visual element – getting it right requires a memorable and eye-catching symbol.


Combinations are the most popular logo choices for business owners looking to incorporate a symbol with a lettermark or wordmark.

The flexibility that combination logos bring to designers allows for experimentation, such as positioning the symbols in different places around the wordmark, or even inside it.


Brandmark logos are logos that only contain a symbol. Think Apple, here, or Twitter.

Naturally, as standalone symbols are used, you often see these being used only by famous companies. You don’t even need any text accompanying the logo – you know who the company is straightaway.

For this reason – however creative – they are risky choices for businesses who haven’t quite made a name for themselves just yet.


Emblems, essentially, are text inside a logo. You often see them representing sporting brands and other competitive, affiliate organisations.

Stemming from this use, emblems often emit exclusivity and the concept of being a member of a club, group, or cause.

What’s right for your business?

Given the wide choice available when it comes to the perfect logo, the real question is which logo style is right for your business?

When thinking about logos, it’s important to think about how you want to be perceived by your audiences – and how design can ultimately reflect this.