Are you about to embark on a new web design project for your business? Want to ensure you have everything you need before getting started with a new website?
We share 8 things to do before creating a website in this infographic.
Here’s a quick summary:
- Establish the aim of your website
- Research, research, and research some more
- Know your target market
- Choose your domain name wisely
- Decide on design and layout
- Plan and create your pages and content
- Get your images ready
- Get SEO savvy
Check out the infographic for more detail.
Like any business owner, taking your mission online is a big step – and deserving of a place on that bucket-list of yours.
Whether you plan on having a brochure, running a helpful blog site, building an eCommerce website – or all three with all the trimmings – your website will need a lot of planning to have the most impact.
Establish the aim of your website
You might have a clear idea about what your business does, but have you been asking yourself why you do it?
And what about your website? Why does it exist in the first place?
Having a greater understanding and appreciation of what your website exists for will help you structure your planning when it comes to implementing that website. Afterall, if you don’t know why your website exists, you’ll be left in the dark when it comes to knowing what it needs.
Discovering your true purpose will help your mission resonate with your target audiences and inspire them to join you.
Know your target market
Not only do you need to nail the true aim of your website, you need to know exactly who it is for.
If you’ve had your business for a while, you might have a good grasp of who your target audience might be.
Having a website, however, means you can now have access to audiences all over the world.
Get your online presence the best it can be, and you might just attract a whole new market segmentation of consumers you thought were out of your reach.
It’s a good idea know your market simply because this will come to affect how your website engages with consumers, from design to SEO.
Get SEO savvy
Search Engine Optimisation involves a lot of behind-the-scenes work that boosts your position on search engine results pages.
If you aren’t up to scratch with all things SEO, you won’t be able to unlock the true potential of your website and its content.
People need to know you exist when they search for your products and services. And for this to happen, you need a good SEO strategy in place.
Optimising your SEO is a budget-friendly way to get your website on the map, so it’s well worth the time you’ll need to invest.