Are you looking for ways to improve your business blog? Want to make your blog content stand out from the competition?
We share 7 ways to create a better business blog in this infographic.
Here’s a quick summary:
- Publish epic content
- Quality images and graphics
- Take advantage of your strengths and weaknesses
- Be practical and useful
- Display your personality
- Eliminate the fluff
- Unique, quality design
Check out the infographic for more detail.
The online world is becoming more saturated with blog posts
Everyone’s got something to say, and blogs are the perfect way to communicate ideas to audiences. It’s no surprise they’re one of the most popular digital marketing strategies for audience engagement.
What does this mean for you and your business? It means it’s becoming harder to cut through the noise and stand above the competition.
Are you looking to gain the edge over your competitors by having a blog that people find useful?
Our amazing infographic is here to help you say it best.
Create content with long-term value
To get people to read your content, it needs to be useful and beneficial to them. Knowing your audience and their relationship to you is crucial here, and you’ll want to spend some time figuring out what exactly you bring to the table.
Content that is valuable means creating a reservoir of information, knowledge, and experiences that users can return to and know what they’re getting. Every time.
Favour quality over quantity and put extra effort into creating resources of content that users will associate you with. You’ll soon find those backlinks increasing and those conversions rising.
Improving the value of your content will ultimately improve your reputation, making you and your business a leading authority in the industry.
Use your armoury of experience and strengths
Most businesses that want to be taken seriously will have some form of content page that is updated regularly with refreshing content. Whether that’s a designated ‘Blog’ page, or simply a ‘Latest News’ section, these types of businesses understand the key benefits of a blog.
For this reason alone, it’s important you use your blog to unleash your unique armoury of experiences and strengths. Every business is different, yet their blogs feel and look exactly the same.
Blogs are the perfect informal accompaniment to your business website. Here, having a blog that’s personalised will resonate more with viewers.
Optimising your blog content to hit those emotional notes will make your brand more associable, trustworthy, and a lot more empathetic.
Storytelling doesn’t mean boring someone to death with content. It’s about taking readers on a journey that will remain memorable. The destination of this journey could be a call-to-action, a useful tip, or a round-up of what’s been discussed.
Don’t be afraid of allowing your personality shine through, here. As I’ve reiterated across other blog posts, your audience will find it easier to identify content that communicates with them on a more personal level.
Excellent design goes a long way
The way your content is communicated is just as important as what it says. With the concentration of blogs available to us online, one way to stand out is by utilising creative design. First impressions matter, and people are going to remember your blog page more if they like the look of it.
Whether it’s an appealing colour palette, the use of videos, or even something as simple as loading content – make your design stand out and your content will do the rest.
Need help making your blog stand out from the crowd? We can help!
Check out our blog management service by clicking the image below.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.