Are you considering adding a blog to your business website? Want to know if it’s going to be worth your time and effort?
We share the top 10 benefits of blogging in this infographic.
Here’s a quick summary:
- Increases search engine traffic
- Humanises your brand
- Supports your social media initiatives
- Builds authority in your industry
- Improves conversion rates
- Helps generate inbound links
- Helps you rank for long-tail search queries
- Increases leads
- Facilitates valuable discussion
- Allows you to achieve ‘freshness’
Check out the infographic for more detail.
Blogging is one of the most effective methods to get the word out
Increasing awareness, providing fresh, engaging content for your audiences, and driving traffic are just a few reasons why blogging is an excellent marketing strategy that you need to start doing if you haven’t already.
Like social media and e-mail marketing, blogging is just like any other channel that will help support the growth of your business using owned media.
Blogs can work wonders for improving your visibility. By providing fresh, useful content that users find valuable, you’ll also become an authority figure in your industry.
In the infographic above we discuss 10 reasons why blogging should be a priority for you.
Blogging increases search engine traffic
The biggest benefit your business will get from blogging is the improvement in how people find you.
Take a moment to think about how customers reach you. They could be finding you via a paid ad, but that’s quite an expensive investment. They might have found you from a referral off a friend. And that’s great, but not always sustainable. They might even have searched you on the internet, and, whilst this might seem promising, it only works for those who are already in the know about who you are and what you do.
The solution to finding more customers is by blogging.
Search engines favour websites that update valuable content regularly. I know what you’re thinking: ‘there are only so many times I can update my About page’.
Again, the solution is a blog post. By having updated blog pages, you’re adding another indexed page for the likes of Google to analyse and bump your site up the rankings because it is valuable for people.
Blog posts are shareable content
Tied to the above point somewhat is creating content that is easily shareable, allowing users to find you easier online.
When you write blog posts, you can let them loose online.
By sharing them on Twitter, Facebook, Instagram, LinkedIn, and even Pinterest, you’re opening up your business to new audiences that may well have been looking for something you have to offer.
Creating shareable blog posts allow you to build up a reservoir of evergreen content that you can recycle and modify. It’s a great idea here to link your blog planning to your content calendar. Think about the key events coming up, and write engaging content that users will find valuable. Then, on the big day, you can have them scheduled to hit the screen at the perfect times.
Blogging builds authority in your industry
By creating content that’s consistently helpful, accessible, and useful for your audiences, you’ll quickly become a leading figure in your industry.
Here, it’s all about answering frequent questions people may be thinking. It could just be what tips them over to purchasing your product.
Blogging drives conversions
With flowing blog content that is regularly updated, users are starting to visit your website more frequently.
And with more traffic, you’re gaining fresh leads.
But how could you drive those leads and turn them into paying customers? The answer lies in what happens at the end of your content.
Do you just leave it there and say thanks? Perhaps you end it by linking to a wholly different website where people can find out more.
You’re missing out on a big opportunity if your blog posts aren’t ending with engaging, lead-generating call to action buttons that encourage direct goal completions.
Of course, not everyone is going to click on that. That’s expected. But blog posts that have call-to-actions are demonstrably more likely to bring you those conversions.
Don’t have time to blog? We can help!
Check out our blog management service by clicking the image below.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.