Are you fairly new to the content marketing arena? Do you need help researching your audience and tailoring your content strategy?

Point Visible share the B2B and B2C content marketing stats you need to know in this infographic.

Here is a quick summary of what’s included:

  • The techniques marketers use to research their target audience
  • Content marketing concepts used by marketers
  • Types of content used most by marketers last year
  • The use of paid methods for content distribution

Check out the infographic for more detail.