Are you looking for ways to improve your small business website? Want to create a website that better serves your target audience?

KAYAK Online Marketing share their guide to a more successful website in this infographic.

They include the following questions you should answer:

  • Do you know who your customers are?
  • Do you place too much emphasis on visual design?
  • Does your content help your customers?
  • Is your company and staff empowered to “do” online?
  • Does your website have a blog?
  • Are you making the most of SEO?
  • Do you look at social media as networking?
  • Do you craft offers that are relevant to your target audience?
  • Think you can set it and forget it?
  • Do you keep an eye on your analytics?

Check out the infographic for more detail.