Are you in the process of creating a brand identity for your business? Want to know the essential components for a killer brand strategy?

Hanson Dodge share their key considerations in this infographic.

Here’s a quick summary:

  • Competitive analysis
  • Why you exist
  • Brand architecture
  • Creative elements
  • Position
  • Promise
  • Reasons to believe
  • Market opportunity
  • Consumer insights
  • Key messages
  • Character
  • Personality
  • 3-year road map
  • Barriers to success
  • Customer profiles
  • Brand expressions

Check out the infographic for more detail.