Are you worried a competitor might be attacking your website using negative SEO? Want to know the things you should monitor to prevent a negative SEO campaign being successful?
We share 7 things you should monitor to protect against negative SEO in this infographic.
Here’s a quick summary:
- Monitor your backlinks
- Monitor website speed
- Monitor scraped content
- Monitor Google My Business
- Monitor your click through rate (CTR)
- Monitor your keyword rankings
- Monitor website security
Check out the infographic for more detail.
Perform Regular Link Audits
Ensuring your link profile remains strong, credible, and authoritative is one of the most effective SEO ranking factors out there. By having these authoritative and relevant websites link to you, it sends a clear signal to Google that you are to be trusted – and that users will ultimately benefit from your content!
Performing a backlink audit – whether for your or for a client – is all about making sure your website is the most credible and trustworthy it can be. It’ll also bring helpful insights to your current backlink strategy, making sure you know what’s working or not.
Keeping your eyes peeled for irrelevant, weak, and spammy links means you get to stay on top of trouble before it gets on top of you.
Keep an Eye on Site Speed
Site speed is another ranking factor that Google depends on to give its users a good experience. It obviously wants its users to have a seamless and flowing experience from start to finish – so listing websites that are slow performers won’t help them.
If your loading times are poor, your position will pay for it.
If you unexpectedly notice slower loading times, it could be down to forceful crawling. This causes a heavy server load, slowing your website right down and possibly causing it to crash.
Search for Scraped Content
You’re undeniably proud of your website’s engaging, unique content that you have produced. It’s what makes people want to come back time and time again.
Plagiarism is the act of duplicating content for personal use. It’s a serious offence that people are more than willing to commit to gain that added advantage over your business website. Scraping content is just one way this is done.
It refers to taking content exactly as it appears and claiming it as your own.
If you’re concerned your popular content is being taken unlawfully, you’ve come to the right place. Anti-Plagiarism software, such as Copyscape, can scan what websites are using your content.
Monitor Google My Business
In the digital sphere, there’s nothing quite like a product review visible to millions. Right before we make an online purchase, we’re looking for that reassurance that it will be a good purchase. We get this type of reassurance from product reviews.
Product reviews aren’t just useful for consumers, though.
In fact, referrals, testimonials, and online reviews are some of the most effective ways to make your business stand out against competitors.
This is called social proof, and you encounter it every single day. Every positive review shared by business owners, every follower stat widget, every influencer endorsement – all of these are social proof techniques that marketers leverage for optimum exposure and reputation.
It’s fairly expected to receive mixed reviews if you serve a large customer base. But if you’re seeing wave after wave of negative reviews – often by accounts with no profile picture and littered with spelling mistakes – it could be an indication that your website is under attack.
Don’t let your reputation be ruined by fake reviews – act fast and monitor your Google My Business listing and other social media listening software.
Watch your Keywords’ CTR
With competition rising amongst first-page websites, the effort people go to in order to demote your position knows no bounds.
Monitoring your keywords’ click-through-rate is an excellent way to measure your keyword success.
However, competitors could be targeting your keywords, from which they could land on your site and immediately leave to create a false high bounce rate.
By logging in to Google Search Console, you can measure your CTR for all key words. Simply go to Search Traffic > Search Analytics.
Check Your Ranking
Tied in with our previous tip is looking after your ranking position.
Using rank tracking software, you’re able to track the visibility of your business website.
And if you experience any sudden, unexpected drops in your ranking, head over to Google Search Console and ensure your robots.txt is set up properly.
Upgrade Your Security
Did you know, around 65,000 cyber-attacks are performed on UK businesses every single day?
Whilst you may not be open to negative SEO all of the time, your website could be prone to harmful attacks that compromise the security of everyone who uses it.
If your website is compromised, Google will display a warning notice on search listings that will most definitely turn people away from your website.
Now – security matters more than ever.
It’s time to make sure your software has up-to-date security patches and your content management system has the security features in places to protect what matters. That kind of security is priceless, and will protect your business website going forward.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.