Are you looking for ways to improve your Google rankings? Want to know how to optimise your website to appear higher in search engines?

We share the 10 essential on-page SEO factors you should concentrate on in this infographic.


Here’s a quick summary of what’s covered:

  • E-A-T
  • Title Tag
  • Meta Description
  • Headlines
  • Header Tags
  • SEO Writing
  • Keyword Cannibalisation
  • Content Audit
  • Image Optimisation
  • User Engagement

Check out the infographic for more detail.


Having a business website that caters to your customers’ needs is great.

But it won’t get anywhere without an effective Search Engine Optimisation (SEO) plan that puts you on the map – and search pages.

Having a high-performing on-page SEO strategy involves optimising content on your website to maximise your visibility. And this can involve anything from headlines to images.


You are what you E-A-T.

In this case, it’s all about having a trustworthy, authoritative website that visitors can rely on for credible, up-to-date information.

Google uses E-A-T to assess websites when it comes to ranking; if they deem your website expert enough for high visibility, you’ll be rewarded for it.

Title Tag

Title tags are often overlooked when it comes to SEO. And whilst they don’t necessarily hold significant weight when it comes to organic ranking, any title tags that are missing or poorly written will land you on unfavourable terms with Google.

Meta Description

These are small snippets of text that are displayed underneath page titles on SERPs. And though Google may claim they don’t directly have an impact on rankings, there is some evidence that suggests indirect attributes of better descriptions do have a positive impact.


It’s all in a headline.

No, really.

Putting a little extra thought into your headlines – whether for your blog or product page – could be the difference between someone clicking that link or scrolling past it.

If you’re facing stiff competition on SERPs, grabbing the attention of users when they enter search queries is a massive ingredient for ranking success. And grabbing attention comes from captivating, engaging headlines that resonate with users.

Header Tags

Header tags are HTML functions used to signal text that differ from the main body of content.

True, they’re not nearly as important as they used to be.

That said, they still serve a useful purpose in making your content more enjoyable for visitors, as well as providing key-word content for crawlers.

SEO Writing

Optimising your website means optimising your written content.

SEO writing is an undeniable key ingredient of SEO success. It refers to writing with users and especially search engines in mind.

SEO writing comprises a lot more than stuffed keyword text, though.

To get this right, your website will need content that reflects the needs of users, engages them, and fulfils their needs at the right moment.

Understanding your audience’s pressing points will be a crucial first-step to make when it comes to delivering content that’s right for them.

Keyword Cannibalisation

We’ve just mentioned how it’s useful to contain keywords right?

Overdoing it, however, can have terrible implications for your website’s ranking on SERPs.

If you’ve found your targeted keyword or phrase – that’s great. It’s important, though, not to have this littered across every single page. Having more than one webpage ranking for the exact key word means you’re competing only with yourself!

Content Audit

Creating new content works wonders for your website’s long-term SEO strategy.

And by investing time in producing reservoirs of new and exciting content, you get to offer customers something different to your competitors.

However, your existing content still matters to search engine and users.

Auditing your existing content allows you to reassess whether that content is still reliable, engaging, and useful, or if it has passed its sell-by date.

It’s also a great way to carry out historical optimisation and let search engines know that your old webpages are still being updated.

Image Optimisation

It’s no surprise: visual content generates more engagement than text.

As humans, we’re more receptive to visual stimulants, and it’s no different when it comes to websites.

Optimising images across your website involves delivering high-quality images with the right dimension, size, and resolution. You can get started by installing an image optimisation plug-in to compress sizes for optimal viewing.

User Engagement

Finally, it’s all about user engagement that leaves a lasting impression on visitors.

Drawing together today’s infographic, having the right elements in place will make your website so much more attractive, appealing, and engaging.

And when that happens, users interact with and stay on your website for longer.

Improving user engagement can only be possible if your website has all the necessary functions to make the user’s journey a positive one. From site speed to valuable content, improving the usability will naturally improve engagement.