Branex share their ideas for integrating SEO and PPC in this infographic.
Here’s a quick summary:
- Improve your SEO strategy with PPC keyword data
- Use long tail keywords in your PPC campaigns
- Share expensive keywords with your SEO team
- Incorporate PPC into retargeting campaigns
- Create ads that match content
- Improve quality score
- Enable strategic CRO testing
Check out the infographic for more detail.