Are you about to launch a social media marketing campaign for your business? Need help crafting a social strategy that generates a positive return on investment?

Social Media Marketo share their 12 steps to social media success in this infographic.

Here’s a quick summary:

  • Define your target audience
  • Research buyer persona
  • Research influencers
  • Identify target social platforms
  • Produce content that addresses pain points
  • Create a content publishing schedule
  • Engage and build relationships
  • Grow your follower base
  • Evaluate and improve

Check out the infographic for more detail.

12 Steps to a Killer Social Media Strategy for Startups & Small Business [Infographic]