Are you in the process of creating a content marketing strategy for your business? Want to know the key ingredients every content strategy requires for success?

Oracle share their guide to crafting a content marketing strategy in this infographic.

Here’s a quick summary:

  • Set your goals
  • Identify your resources
  • Gauge your customers’ needs
  • Define your campaign architecture
  • Measure your success and identify areas for improvement

Check out the infographic for more detail.