Are you about to embark on a new search engine optimisation campaign? Want to learn the basics of SEO before you get started?
We share the four pillars of a successful SEO strategy in this infographic.
Here’s a quick summary:
- Technical SEO – It’s essential that Google can crawl and index your website
- On-site SEO – You need to establish the keywords are your target market using, and how to optimise for them
- Content – You need to create content that educates users and makes you stand out from the crowd
- Off-site SEO – You need to earn external backlinks to help build your domain authority
Check out the infographic for more detail.