When it comes to educating yourself on all things marketing, there’s a whole world of amazing resources to get your hands on.
Such is the beauty of the internet.
Here at Red Website Design, we’ve been busy bees designing low-cost, high-quality websites for our clients.
And when we’re not up to our necks with code and e-mails, we’re procrastinating on Twitter reading the best marketing blogs in the world.
It’s time again for our special weekly round-up.
Can you believe it’s August already?
Whatever you get up to this weekend, we hope you enjoy our special curated list of blogs you need to read so that you can do business better.
Thanks for being with us!
QuickSprout – 11 Reasons to Use WordPress For Your Website
Up first is this article by QuickSprout on the world’s greatest website builder.
We don’t make the rules, sorry.
WordPress is such an amazing content management system that needs to be on your list if you’re thinking about getting a website. Preferably at the top.
Fashion eCommerce. Hand-made confectionaries. Wine-tasting experience. Whatever. You’ll need a website and WordPress will make it happen.
Why? Because the WordPress CMS is one of the greatest gifts a website designer could ever receive.
Reliable, efficient, and secure – what WordPress has done to the web design world is simply amazing. Again, we don’t make the rules.
We could sit here and give you the facts, but we have 9 other blogs to show you. So, to do the honours, QuickSprout have a list of (11!) reasons why you need to use WordPress for your up and coming website.
So, stop twirling your hair, moustache curls – or whatever you do when you’re in serious thought mode – and read this blog.
It’ll change your life.
Jeff Bullas – How to Show Up In Google Maps: A Google My Business Optimization Checklist
What’s the most important thing for any local business?
We know this. It’s local SEO.
Local SEO refers to anything you do, as an awesome business owner, to maximise your visibility to customers who live in and around your area.
A customer could be searching for the best ramen in town. Where to find the nearest gift shop.
We’ve got a statistic that’ll get you on the edge of your seat.
46% of all Google searches are seeking local information (source: GoGulf).
How about that. But
But we’re not done. We have another one.
97% of search engine users (in the study) searched online to find a local business (source: GoGulf).
If these two statistics haven’t convinced you yet of the power of local SEO, then we feel sorry for you. Really.
Now that we know just how important it is to have a local SEO strategy for your local customers, what’s a crucial ingredient in the recipe for local SEO success? It’s not a trick question.
Being visible on Google Maps. And Jeff Bullas has it all for you.
Convince & Convert – How to Generate Leads With Content Marketing
We’re going to talk about leads today.
And not the kind of leads you use for your dog (or, if you’re over the pond – leashes).
No. We’re talking about proper leads. Marketing leads.
If lead generation isn’t on your priority list, you need to sit down and reconsider your life choices.
There are loads of lead generation tactics – from interrupting your street’s evening routine with a door call, to landing page tactics like pop-ups that take up the whole screen.
If we’re honest, these two lead generation tactics aren’t the greatest out there. But that’s OK. We have an alternative.
It’s called content marketing, everyone. You’ve definitely heard of it – but do you know it? Do you know how to generate valuable leads with content marketing?
If you do – great. If you don’t – even better.
From quizzes to content syndication, Lilach Bullock over at Convince & Convert is about to make your whole weekend.
QuickSprout – The Beginner’s Guide to CSS
Before, we discussed how WordPress is such a brilliant content management system for building high-powered websites.
But, if you were to get your magnifying glass and take a closer look, you’ll appreciate all the code that goes into building websites.
Coding, as you may be aware, is a bunch of symbols and characters that, when combined, give us great things.
GIFs. Carbonara recipes. The video your estranged uncle just sent you. They’re all brought to you thanks to code.
But there’s another one on the block, and it’s Cascading Style Sheets – a stylesheet language that basically lets webpages know how particular HTML elements need to be formatted.
But what exactly is CSS used for, and what does it even look like?
These are two great questions.
Fortunately for you, the team over at QuickSprout have an amazing resource that will get you up to scratch with all things CSS.
Entrepreneur – Twitter’s Head of Content Creation on How to Optimize Your Content on Twitter
I don’t know about you – but creating content on Twitter that gets clicks day in, day out, is never as easy as it seems.
What makes your content so special that Linda, avid Twitter user since 2009, is just dying to click and read it?
We all want to impress Linda.
And now with the help of Twitter’s head of content creation – Stacy Minero – we really can.
In this Entrepreneur article by Alex Ragir, you can watch a pretty handy interview with Stacy Minero which, right now, we’re so thankful for.
Why? Because Stacy Minero is out here telling us how to optimise your content on Twitter.
For example, improving your stopping power on Twitter is hugely important if you are going to capture the attention of someone who appears to be endlessly scrolling into oblivion.
But how do you do that?
Great question. You can discover how – and so much more – by clicking the link below. You won’t regret it.
Search Engine Land – 5 Tactics That Encourage Customer Reviews
This week, there have been three things on my mind.
The Lion King, the start of the new premier league season, and the power of customer reviews.
Putting the first two aside, it’s time to talk business. Transfer window business will have to wait.
Why have customer reviews been on my mind? Because of this article I read by Ronald Dod.
In case you didn’t know, Search Engine Land are all about helping you do business better with resources that teach you things.
And one of those things is customer reviews – and how to get more of them.
You see, word-of-mouth is the most powerful form of advertising you can get. Why? Because people are far more likely to trust a product/service if, you know, a real-life human being said so.
The online ‘version’ to word-of-mouth testaments are, of course, customer reviews.
With the growth of the online world, not only can we now order pizza and stream our favourite comedies – we can see what people all over the world have said about that pizza or our favourite comedies.
If you’re a business owner, you’ll know that positive customer reviews are like gold dust.
Here’s how you can get more of them.
Mention – 6 Ways to Build a Personalized Landing Page to Increase Conversions
Here at Red Website Design, we truly believe good things (by good things we mean conversion opportunities) can happen with the right landing page.
In fact, we know this. In fact, websites that have more landing pages can expect to see more conversions (Source: HubSpot).
But you and I know something.
You can’t just have any landing page for your website.
The secret to more conversions lies with having personalised landing pages. Landing pages that aren’t personalised is a bit like cookies with no cream – they’re a waste of time and you shouldn’t even entertain the idea.
In this fascinating article, Mary Blackiston refers to something really clever called ‘selective attention’. Selective attention is pretty much what happens when you somehow manage to eavesdrop a nearby conversation even as your friend drones down your ear with their latest musings.
In all honesty, we’ve all been that friend.
But the science behind selective attention actually tells us something worth listening to. And it reveals a lot about why personalised landing pages are so effective.
Check it out.
Social Media Examiner – Social Media Marketing Strategy: A Modern No-Nonsense Guide
For businesses and consumers, social media has completely turned the world upside down.
No matter how much you try to grapple with it, it’s nigh-on impossible to neatly sum up what social media has done to our lives.
So, we asked our team to. And this is what they said: social media has done away entirely with fundamental norms that controlled traditional marketing.
There’s another side to it, however.
This quote from Jay Baer made us stop and reflect on current social media trajectories:
“We trust each other more than ever. We trust brands less than ever.”
And herein lies the ultimate Pandora’s box that is social media.
Whilst it brings new opportunities for business, social media has simply made us trust brands less. Now, the reins of power lie with consumers, and businesses need to come up with a social media marketing strategy that gets them ahead without losing focus.
And without being annoying online.
Easier said than done.
It’s not all doom and gloom heading into your weekend, though. We’re not about that as you’ll hopefully know by now.
This article by Dan Knowlton over at Social Media Examiner is here to help your business come up with a social media marketing strategy for winners (i.e. you).
ProBlogger – Four Types of Blog Post to Create if You Don’t Want to Write Much
We get it. Sometimes, you just don’t want to do anything.
Cook. Clean. Taxi your parents around. Get up at 6am. Blog. (Although, not in that particular order – what a day that would be).
One of the best ways to ‘do’ content marketing is by writing blogs. Whether you’re going to blog about food, sport, or your favourite films to date – providing your audience with relevant, valuable, and shareable content is the perfect way to make money connect with them on a more personal level.
But, there comes a time in life when we need to be real with ourselves.
Even the most competent athletes sometimes can’t be bothered. Even the most motivated content creators sometimes run low on the fire.
And whilst you soon get your mojo back, it can be difficult to get in the groove if the focus just isn’t there.
For blog writing, this can be particularly daunting. Your audience is counting on you to bring home the content. If you don’t post stuff, how they can ever trust you again?
OK, it’s never that dramatic.
And, luckily for us bloggers, it’s never all that bad if you don’t feel like writing much.
From quotes to weekly roundups (why are you looking at us like that?), Ali Luke at ProBlogger is here to save us with four types of blogs you can create if you still haven’t got out of bed yet.
Get Response – How to Design a High-Converting Ecommerce Landing Page
After you’ve decided to blow out the cobwebs and do some stretches, it’s time to seize the day.
Perhaps like us, you’re onto your fourth coffee of the day and are raring to get some business done.
If this sounds more like you, then you’ve come to the right place.
How does building an amazing eCommerce landing page sound?
Because that’s what this article from Get Response is for – helping you design high converting landing pages to encourage more sales.
Sounds too good to be true, right? Not at all.
You see, when it comes down to it, creating eCommerce landing pages that are optimised for higher conversion rates doesn’t require you to save the world.
Though that’s probably something we should pay more attention to.
If you’ve noticed, we’re a little bit obsessed with landing pages this week. But rightly so! And we encourage you to be equally obsessed.
In fact, as this article points out, there are loads of benefits to having eCommerce landing pages. Generally, eCommerce websites will receive more conversion rates compared to those without.
Further, designing eCommerce landing pages is the perfect opportunity to do a bit of A/B testing to see what works best with your customers!
Now that you know why they’re so good, it’s time to put the kettle on and start designing.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.