We’re back with your favourite weekly roundup, bringing you all the best marketing blogs to help your business thrive.
Because that’s what we’re all about here at Red Website Design – and it’s even why we give out free marketing tips on the daily.
This week’s been another busy week for our office wizards, from designing affordable websites to complaining about the weather (again).
We know you’ve been waiting patiently for your next dose of weekly roundup – so here it is in all its glory.
From content distribution strategies to online superfans – and everything in-between – we’ve got it all.
Brafton – 10 Effective Content Distribution Strategies You Can Begin Using This Week
Yes, this week. You read that right.
Have you ever created a piece of content you’re so proud of you just can’t wait to tell everyone all about it?
It could be an infographic on the best Pokémon characters (controversial). It could be an origami guide. It could be a simple content marketing campaign to encourage people to subscribe to your mailing list.
Different as these examples may be, dig a little deeper and you’ll eventually uncover a uniform truth that might be a gentle wake-up call.
As exciting and well-written as they may be, they are – and we can’t stress this enough – a complete waste of time if they aren’t distributed to the right people in the right way.
We don’t know about you, but we just love it when we come across a helpful, clear, and straightforward guide to do business better.
It’s no surprise we’ve chosen this article by Jeff Baker at Brafton.
As his article outlines, far too many of us have had our own ‘what now?’ moment after producing our best content to date.
And, the truth is, if the distribution process isn’t a leading beacon when it comes to content creation, you’re making life more difficult down the line.
And that’s not fun for anyone.
Content distribution is just as important as the content itself, and now you can learn about the best strategies out there.
Design Modo – Email Marketing Campaign Pre-Launch Checklist
Stop what you’re doing.
Are you in the middle of writing a brand new, shiny email marketing campaign?
Have you never completed an email marketing campaign?
The fact that you’ve stumbled upon our weekly roundup is obviously a beautiful moment of fate.
Email campaigns are a bit like trying to tame your exotic houseplant. Stay with us.
No matter how much work goes into the project – all the pruning, special plant food, soil – you’re just never quite there. Right? The houseplant seems to sit there sulking at your attempts to give it a new lease of life.
But then you realise something. You haven’t read a single guide on how to nurture your plant. You’re missing all the important pointers.
You’ve been doing it alone. And now you’re paying for it.
On the surface, sure – houseplants and email marketing campaigns couldn’t be any more different.
But both require a planned approach using the right techniques.
In this blog post by Nataly Birch over at Design Modo, you’ll get to do a bit of email marketing soul searching with the help from an amazing checklist.
From subject lines to the legal stuff, you’ll unearth what you’re doing wrong.
Thanks for coming to our TED talk, today.
Now go and read the blog post.
Monster Insights – 5 Best WordPress Coming Soon Plugins (Free & Premium)
Once you have mastered your email marketing campaign, it’s time to sleep optimise your WordPress website using the best plug-ins in town.
To repeat what we always say – if you are a small business looking to get a website, WordPress is your knight in shining in armour; your hero without a cape; your lifesaver.
We don’t make the rules.
With its many benefits, it’s no surprise why WordPress continues to be a popular website builder for millions around the world.
It’s free (always a good thing), easy to use, and surprisingly good when it comes to SEO.
And, in line with our chosen weekly roundup article, there’s one more reason that makes WordPress amazing.
With WordPress, you can optimise, update, and customise your website however you please thanks to its endless catalogue of plug-ins.
Whether you are looking to support your internal security, optimise your image files, or streamline your payments – WordPress plug-ins really can make it happen.
But what if your new website isn’t quite finished yet?
You don’t want to give web visitors another boring waiting page, do you?
Didn’t think so.
Read this article by Sunita Rai for the best coming soon plugins that are about to transform your life.
Content Marketing Institute – 13 Easy Tips to Give Your Content More Personality
There are three simple rules that power this world.
There’s no such thing as can’t, cats only love you when you feed them, and successful content has personality.
Knowing these three rules will teach you a lot about life, relationships, and achieving those personal goals.
Today, we’re focusing on the final rule for success: content with personality.
And for one very good reason, too.
Today, we’re spending longer than ever on our devices – reading news articles, scrolling endlessly on social media, and checking in on our favourite blogs. Sports, graphic design, you name it.
That’s an incomprehensible amount of time dedicated to sourcing content.
To meet this demand, marketers around the world are continually scrambling for your eyeballs with content they think you’ll love.
In fact, around 60% of marketers produce one piece of content every. single. day.
Keeping readers engaged – as Sarah Rickerd points out in this article – is a fundamental requirement for successful content marketing.
And to make this happen, content needs to have personality.
Content with personality tells good stories. Content with personality makes you feel emotion. Content with personality sticks with you and makes you want to share it with someone else.
It’s definitely harder than it sounds, but that’s why we’ve chosen this amazing blog by Sarah Rickerd over at CMI to help us out.
Wishpond – 7 Deadly Sins of Online Copywriting
Copywriting. It’s all around us.
On our daily public transport commute. In our staffroom magazines (if you still have any, that is). On billboards, clothing, and e-mails.
Whenever we interact with a brand, it’s almost always through their copy.
And you’ve been here before, haven’t you?
Cooing over Apple’s latest ads. Sharing a piece of content from a brand trying to be cool (and massively succeeding). Or laughing at an e-mail when, before you know it, you’ve stumbled upon the landing page. How did that happen?!
Copywriting has the power to shape how people think, behave, and respond.
Though copywriting is present both in the physical and digital world, today’s selected article from Farahnaz Mohammed over at wishpond is all about online copywriting.
The reason our web designers have selected this article for you lucky readers is quite simple.
Words are the key to forming positive online experiences, making copywriting truly the holy grail of digital marketing.
And you’re in even more luck, because Farahnaz Mohammed is here to give you the top copywriting sins you might be making.
All seven of them.
If you’re desperately scrambling to meet keyword targets in your text, or finding yourself sometimes writing for a novel rather than a website – stop what you’re doing right now.
SiteSell – How to Promote Your Website: 23 Ways to Earn Free Traffic
I bet you’ve been wishing for two things since we last saw you.
First – you wish Friday would hurry up.
Second – you wish your website was receiving more (+ free) traffic.
As web designers, we understand.
Having a website is all sunshine and rainbows until you realise you actually need traffic for it to be worthwhile.
If you are a small business owner with a website, you’ll know more than anyone about the importance of web traffic.
And let’s be honest: it doesn’t take a scientist to figure out that a website with more traffic is more likely to be successful.
With the first page of Google taking up around 70% of all traffic – what’s the point, right?
The reason those websites are on the first page of Google isn’t down to them hoping and praying Google notices them and pushes them to the top.
Whilst we all kinda’ wish this would be the case, it would be a bit unfair to those people who have built their presence from scratch.
We’re here to tell you some good news, though.
With the help from Margit Streifeneder over at Site Sell, there are clever ways to promote your website and gain more coverage without spending a single penny.
Social Media Examiner – How to Use Memes: A Guide for Marketers
Memes – there really isn’t anything better, is there?
You ever find yourself digging farther and farther into the meme pits of Twitter and reddit? Yeah, me too.
In terms of how us mortal internet addicts interact with the digital world, the history of memes is a fascinating one.
From the old macro days of ‘Good Guy Greg’ (and any cat meme imaginable), to modern, omni-present sub-memes – memes are a way we digest our modern world and spit it back out with content.
In the old days, memes were often used to make simple observations about daily life. Now? The meme-verse is a vast expanse with certain doors that, when opened, can reveal society’s darkest traits.
But what does all this have to do with our weekly roundup, I hear you ask.
Well, if you think the meme and marketing worlds aren’t compatible, you need to think again.
Because, actually, memes have a lot to do with marketing – and businesses can use them to their advantage.
As Julia Enthoven points out in this article, we’re living in a world where customer interaction with online brands mainly consists of skipping ads and using these platforms to issue complaints.
For businesses looking to offer something unique to the user experience online, then, memes are a no-brainer.
Dust yourself off, get out of the 1970s, and dive into this guide. You’ll feel much better.
Agora Pulse – Where to Get Awesome Free Images for Your Social Media (Without Stealing Them)
We’re a simple team with simple pleasures. We see ‘free images for social media’ – we click.
Why wouldn’t you?
Getting ahead these days can set businesses back further than they think.
And for start-ups craning their neck at a mountain of investment before they reach the summit of break-even – any opportunity to do business better for less is always a welcome one.
And with this article from Amanda Webb, your weekend is about to get a whole lot better.
As Amanda says, marketing your business online is hugely important if you want a grain of ROI. And one of the best ways to market your business online is by using images.
Lots of them.
You don’t need us to tell you that images are a powerful form of marketing communication.
Your 3-hour stint on Twitter can do that for you.
And now Amanda Webb has been on a mission. A mission to find the best websites that allow you to source free images without attribution – and have a license to edit.
It’s all here. And it’s free.
Get on it.
Search Engine Journal – 8 Local Search Engine Optimization Tips for Bing
We know what you’re thinking – ‘Bing?!’
Because It’s Not Google – yeah, yeah. We’ve heard it all before. Thank u, next.
Who actually has Bing as their search engine preference?
We’ll just let that tumbleweed pass through.
But before we all get too carried away in a self-congratulatory, echo chamber of Bing-hate, let’s take a look at the facts.
Just how popular is Bing as a search engine? You obviously don’t need external facts to give you the answer. Compared to Google – it’s nowhere near as popular.
However, data taken between January 2010 and April 2019 shows a steady usage increase of 1.4% for those on desktops.
We get it. Bing is quite clearly doing business in the expanding shadow of Google.
But the fact is – people are using it to locate services, products, and other informational queries.
And that’s why, as Chuck Price explains in his article, you need to make sure your website’s search engine optimisation strategy is all fired up for Bing.
But how, exactly?
We’re glad you asked.
From Bing Places to social media (YES – Bing’s algorithm does take into account social signals!), you’ll get all this and more in this helpful guide.
Social Media Examiner – How to Develop Superfans Who Gladly Evangelize for You
We all need cheerleaders in life.
Friends. Our local shopkeeper. Our pets.
And online superfans, of course.
The truth is, successful businesses wouldn’t nearly be as successful – nor popular – if not for their superfans.
As the Pareto Principle goes, around 80% of your revenue will typically be made by 20% of your customers.
This few, this vital few, are the ones who keep coming back for more. They’re the ones who tell their friends about you. And they’re the ones who have your back.
Jeff Bezos once said your ‘brand’ is what people say about you when you are not in the room.
And your superfans evangelise for you when you are not in the room (or online).
But obviously, these superfan advocates are like gold dust for businesses.
And building up your loyal fanbase of cheerleaders doesn’t happen overnight, either.
In Michael Stelzner’s interview with Pat Flynn, you’ll uncover just why your business needs superfans, when and how to recognise one, and how to build a model that helps transform ordinary, casual customers, into superfans.
You’re in for a weekend treat, guys.
Mark is the Founder and Managing Director of Red Website Design, a low cost web design and internet marketing company based in the UK.