Are you planning your marketing strategy for the year head? Want to better understand how and why video should form a big part of your efforts?

Raw Shorts share the stats you need to know in this infographic.

Here’s a quick summary:

  • Videos make up a lot of the internet’s traffic
  • We’re spending hours watching videos on the internet already
  • Video help consumers make decisions
  • Using video in e-mail improves click-through rate
  • Videos are more likely to be shared on social media
  • Consumers will buy after watching a video about the product
  • Overall short videos win
  • There’s a strong chance your competitors aren’t using video
  • Add captions to Facebook videos
  • Instagram get twice the engagement on compared to other networks
  • Shorter videos work on Instagram
  • Longer videos work better on YouTube

Check out the infographic for more detail.