It’s Friday, folks, and that means only one thing (apart from a well-deserved weekend).
It means the Red Website Design weekly roundup is back to grace your screen and help you do more for less.
When we’re not designing websites, we’re curating a handy selection of marketing blogs each week to help our followers learn more and achieve more.
Because we’re nice like that.
From transforming your copy to optimising your Instagram stories for business – this week’s a good one.
Copyblogger – Changes You Can Make in 10 Minutes for Exceptionally Effective Copy
In today’s world, we’re busy. Like, really busy,
For us business owners, the time that exists in-between capturing someone’s attention and them deciding to bail is getting shorter and shorter.
We don’t make the rules.
But there is something you can do about it, and it all starts with effective copy.
You see, the key to inspiring and forming great relationships with customers is all down to your marketing copy.
Businesses that are persuasive see far more success than those that don’t put a grain of effort into their marketing communications.
The truth is, we’re living in a brand saturated world. When we’re commuting to work, we see ads. And when we’re chilling at home binge-watching your latest string of series – you’ll likely come across a few ads, too.
You get the point.
For you and your business, therefore, cutting through the noise to connect better with customers means you need to rethink your communications.
With Sonia Simone, you’re in good company.
In this article, you can transform your copy in ten minutes.
Conversion XL – Sign-Up Forms: 14 Ways to Increase Conversions
If there’s one thing that can help you and your business succeed, it’s the lottery growing your mailing list.
Because, as Peep Laja says – HubSpot would hardly have a leg to stand on without their 215,000 blog subscribers.
So, the numbers are there. But where are you?
Sure, e-mail marketing is powerful. And having an endless subscriber list is clearly lucrative.
But all of this can’t even materialise if people don’t sign up to your content in the first place.
Sign-up forms are incredibly powerful mediators between your business and your customer.
But how do you optimise yours for better conversions?
In this article, you can feast your eyes on 14 top tips to building better sign-up forms.
SEMRush – 16 Things That Can Hurt Your Site Rankings (SEO Checklist)
OK – so you’ve had your business website running for a while now.
And thanks to your amazing content, regular traffic, and impressive SEO, you’re enjoying your position on Google’s results pages.
They say the first page of Google enjoys around 70% of all traffic.
And because you took the steps to optimise your website for mobile, you’re a winner with Google’s algorithms.
But one day, you awake to something horribly wrong. Is this real? Is this just another nightmare?
No. It’s reality.
Your website has dropped a ranking or two.
As you sulk over your breakfast, you’re convinced that all your hard work now seems completely pointless.
Well – take a deep breath, Joydeep Bhattacharya reassures in this SEMRush article.
Because every website will, at some point, experience a sudden drop in rankings.
It’s just how it is.
And though you can’t realistically predict or completely prevent it from happening, there are steps that you can take to minimise the impact and get back on your feet again.
We’ve chosen this article for one simple reason.
Knowing exactly what can hurt your site rankings is an enormous help when it comes to navigating the SEO world successfully.
Check this article out for more.
Entrepreneur – 7 Reasons People Hate Your Ads — and What to Do About It
The truth is – we only ever really purchase products and services from companies if we like what they sell.
Perhaps the golden ticket of business, however, is getting customers to like you as a brand.
And in a world where so much of business revenue is made from advertisements – an area quite frankly despised by consumers – it’s up to us to ensure the way we communicate to audiences is inviting, engaging, and appealing.
As Kian Bakhtiari points out, it’s a universal truth that people hate ads.
But life’s all about perspective, and for marketers – this means choosing to see an opportunity than a pit of doom.
Ads will always harbour a sprinkle of disdain from people wishing to just watch that video or scroll to that bit of content.
But we need to accept this reality of ad-hate – and turn that acceptance into better-informed campaigns.
So, why do people hate ads – and what can your next campaign do to spread a little more ad-love?
We’re glad you asked.
Wishpond – 10 Social Media Tactics to Drive Traffic to Your Website
When it comes to powerful, lost-cost marketing strategies – social media ticks all the right boxes.
For the vast majority of small businesses around the world, assigning marketing budgets comes down to the wire.
Because with limited marketing budgets to play with, it means being extra careful about each and every marketing strategy pursued.
For this reason alone, social media marketing presents itself as an ideal strategy.
From advertising to engaging with audiences – social media marketing allows businesses to build their own presence in the industry.
It’s no surprise then, that at least 97% of marketers use social media to connect and engage with their audiences.
Thanks to the versatility of each platform, social media clearly presents various opportunities to businesses around the world.
But exactly how do you use social media marketing to drive traffic to your website?
Boni Satani, over at Wishpond, shares the 10 best tactics to make social media work for you.
WebFX – We Dare You to Try These 6 Marvelous Website Optimization Tools
Truth or dare?
Here at Red Website Design, we live on the adventurous side of life – and we’ve got a dare for you.
We’re daring you to try 6 website optimisation tools to help you smash your business marketing.
In this day and age, businesses benefit more than ever from a website.
But having a website is not enough.
As a website owner, you need a package of website optimisation tools to make sure your website is running to the best of its ability.
Why? Because website optimisation is crucial to getting recognised by Google – and new customers.
And as marketing analyst Sam Selders will gladly tell you – without an optimised website, you’ll miss out on leads and revenue.
By using website optimisation tools, not only can you begin to make your website more visible. You’ll have the opportunity to uncover what’s not working.
Can you really afford to give this one a miss?
Convince & Convert – 15 Content Marketing Statistics that Prove the Value of Your Efforts
It’s hardly surprising that, more often than not, many marketers feel far from invested in their efforts.
Is my copywriting actually doing anything? Just how powerful is my latest blog post on ramen noodles?
And how about that e-mail campaign I finally finished – am I confident my customers will want to click through?
These are just a few niggling doubts that sit in the heads of trained marketers.
Truth is – you can look at as many analytics metrics as you want. You still won’t be convinced that what you are doing is right.
As Mary Nice writes – is your content hamster wheel going anywhere? (Literally, no – but we don’t do literally.)
And though numbers never lie (you’d hope) – it’s often difficult to be proved just how valuable your marketing strategies are.
Well, we’re not putting up with it anymore.
Let us take a stand. It’s time we marketers knew the value of our efforts.
And with the help of this article – now you can.
To give you an idea, 71% of B2B respondents said they reviewed a blog post while on their buying journey (Demand Gen Report).
Know your worth.
Jeff Bullas – The Importance of Fonts in Web Design – Do You Have The Right One?
The omnipresence of font and typeface has led typographers to coin the phrase ‘type is everywhere’.
And you only have to truly take in your surroundings to appreciate this.
Type is everywhere – and not just on your screen, either.
As we eventually moved from manuscripts to text, the importance – and power – of typography has been rising ever since.
Today, the way we consume information is just as important as the information itself. And typography has a large part to play in that.
Typography is a visual language in itself, shaping how people think about the information in front of them.
And not only that; typography truly can be the difference between a good brand presence and a poor one.
When it comes to web design, just how important is font? (HINT: very.)
And how do you find the right font for you and your website?
You’re about to find out with the help of Jeff Bullas.
Sprout Social – 13 Essential Twitter Stats To Guide Your Strategy
When we’re not designing low-cost, stellar websites for clients, we’re looking at memes engaging with audiences on Twitter.
But really – as Chloe West says – understanding trends and user behaviour across platforms like Twitter is essential for getting the most out of your social media marketing.
Why? Because social media is where most of us spend our time online – and it’s where your audiences are.
Engaging, connecting, and providing unique content to them is worth its weight in gold when it comes to user experience and building leads.
Think of it this way: around 71% of consumers who have a positive experience on social media with a brand are far more likely to recommend that brand to their friends and family.
So behind every GIF, meme, and strange poll on favourite ice cream are great opportunities to form productive online relationships with new and existing customers.
Try saying that when your boss pulls you up on social media.
Back to this week’s article.
There’s something different about Twitter that its users favour over Facebook.
Thanks to its overall instant communication feel and the ease of locating information through hashtags, Twitter remains popular with both users and brands alike.
But with over 500k tweets sent every minute, getting your brand on the ball with your audience is easier said than done.
Thankfully, Chloe West is here to help us out.
Social Media Examiner – Instagram Stories for Business: How to Create Engaging Stories
Now that you’ve mastered your Twitter strategy once and for all – it’s time to own your Instagram business stories.
If you’re wondering how to simply do more with Insta stories – or even how to create stories that gets viewers engaged – you’re in good company with Michael Stelzner over at Social Media Examiner.
Currently, with over 1 billion active users, Instagram is a popular channel for young, creative-minded audiences who are constantly looking for inspiring content.
And not only that – the stories function continues to be popular with both companies and users alike. As this article says, roughly 500 million accounts are watching stories. Every day.
In their interview with Alex Beadon, the two experts discuss how you can start creating amazing Instagram stories for business.
From making good story content, right the way through to building engagement – this podcast is perfect for your Friday drive home.