Well – another week, another weekly round-up by Yours Truly.
This week, we’re packing in ten wonderful marketing blogs to make you go ooh and to help you do business better.
Because that’s what we’re all about here.
And when we’re not designing wicked websites, we’re crawling the web for the articles that raise eyebrows and get us excited.
Ever wondered how advertisers are able to grab your attention? Or how local algorithms work? Perhaps you’ve been kept awake at night wondering what the best e-Commerce metrics are.
Of course you have.
We have all this and more. To you, from us.
It’s our weekly round-up. Enjoy.
Visme – 20+ Commonly Used Advertising Techniques in Visual Marketing
In our busy, busy world, we’re seeing more ads than ever. On our devices, in our newspapers, and through tube station tunnels.
Today, marketers and advertising big-dogs alike have, at their disposal, more tools than ever to reach our eyeballs and to reach our wallet.
And, as Orana Velarde (@OranaCreative) will gladly tell you – visual advertising is one of the most effective ways for brands to reach their customers.
Indeed, visual ads are present everywhere we go, trying their best to capture our attention and make us think (and buy). Possibly without thinking.
From digital billboards to bus stops – newspapers to mobile display; visual advertising gets our attention when we least expect it.
Visual advertising works best when it does more than try to sell a product. We’re captivated by storytelling, emotional content, and visuals that, more often than not, make us go ‘what was all that about?’
But what are the tactics behind the most successful visual marketing – and why do they work?
Take a journey to discover the magic behind those McDonald’s ads – and see why colour psychology is so crucial.
Seer Interactive – SEO 101: The Top 5 Things You Need To Know
To get ahead in this cruel world, you’ll need to know how to budget, how to turn down that school reunion party, and how to succeed with Search Engine Marketing.
Because when you succeed with SEO, you succeed at life. We don’t make the rules.
And that’s why we’ve chosen this article for all you lucky readers today.
Did you know, around 93% of online searches begin with a search engine?
We’re not mathematicians, but we think that’s huge.
And, of course, it doesn’t take a genius to know which search engine is the most popular.
We pour our hearts out to Google’s search engine – a tool that’s become something of a personal, virtual confidant.
Every day, millions of us are searching things like ‘what am I supposed to do when…’, ‘What am I good at’, and ‘How can you tell if…’.
Clearly, we trust these search engines.
And we clearly trust the processes behind them – SEO and all that stuff.
Want to get good at SEO? You’ll need to know a few things first. Here’s Katie Leirey to help get you started.
Moz – How Does the Local Algorithm Work? – Whiteboard Friday
We all know Google likes to keep its highly coveted organic SEO secrets as far away from our eyes as possible.
And that goes for local search, too.
In fact, for organic and local listings, Google relies on different sets of algorithms and factors to relay appropriate information back to its users.
When we ask Google about how their local ranking actually works, this is what they have to say:
Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.
When it comes to local search, you may have noticed Google likes to display information differently than if you were searching for something more general.
Let’s say you were searching for wedding catering – a search with clear local intent. (You’re obviously not looking for wedding catering on the other side of the world.)
As Joy Hawkins (@JoyanneHawkins) points out, Google will pick up on this signal and display, as you may know, what’s called a ‘3-pack’.
‘3-packs’ consist of a local map, 3 local listings, and organic results listed below.
So, we know that relevance, distance, and prominence are all integral to local search. But now it’s time to break each one down to better inform your optimisation.
HubSpot – 11 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2019
Backlinks – they’re the holy grail of off-page SEO.
But, we know what you’re thinking (probably).
Just what is a backlink?
A backlink is a link originating from a different website to your website. You might have seen them being referred to as inbound links.
Now when we say link, we don’t just mean your standard URL link.
We’re talking images and other graphical elements, too. Basically, a backlink exists when somebody can get to your website from a different one.
You’ve heard backlinks and SEO being chucked about all the time; what’s the big deal?
When it comes to search engine optimisation, Google favours websites that are authoritative.
And when a respected, well-liked source links to your website, this is a clear signal to Google that visitors who spend time on that website will also like your website, too. Your website’s authority ranking is getting that bag.
It’s great that backlinks are clearly important. But how do you go about getting them?
Times have indeed changed, and many outdated tactics are now seen as ‘black hat’ – techniques viewed as malicious by Google.
Luckily for us, this article tells us how to do it better.
Everyone’s a winner.
WPBeginner – 12 Best WordPress Donation and Fundraising Plugins (2019)
Planning on throwing yourself out of an aeroplane at 13,000ft?
Looking forward to shaving off (what’s left of) your hair?
Maybe you’re planning on auctioning off your dad’s Motown collection (have you told him yet?!)
Chances are – if you’re not a natural-born adrenaline junkie – you’re doing all of this in the name of charity.
And you’re after people’s money.
If you haven’t noticed already, tempting people to hand over their cash in public is quite difficult.
Not only are you at the mercy of them having no loose change – you’ll need to convince them in under a minute that their spare change is better off in your pocket collection.
Fundraising for charity is made a lot more difficult by time and money.
That’s why it’s becoming more and more popular for fundraisers to take their fundraiser online.
By going online, you can clearly set out your fundraising mission and tell your story.
And, not only that – it’s a million times easier to collect from people. Because, let’s face it, people will feel less pressure to donate if they can do it in their own time and space.
Thanks to its graphic user interface, WordPress is by far the most popular website builder to house fundraising pages.
But what are the best plug-ins to help bring your mission to the masses?
The team over at WPBeginner are here to spill the beans.
Convince & Convert – How to Increase Website Page Speed and Maximize Conversions
Speed – we all love it.
As you know, we’re living in changing times. And fast ones, too.
Today, behind every search, order form, and online conference call, is internet connectivity powering it all.
Ever since those clever people built computers and eventually the internet – web speed has only been increasing.
Here’s something that’ll blow your mind.
If the world wide web was the speed of a walking ant during the mid-nineties, then (relatively speaking, of course) today it has burst the sound barrier – overtaking high-speed trains, rocket ships, and bullets.
Clocking in at 2GBPS (data from 2016), cable connection speeds are said to equal that of the Voyager 1 space probe launched in 1977!
But behind every satisfied online customer journey isn’t just the final product or service they’re getting.
It’s their experience with your website.
And a lot of that relies on reliable speed.
Because when customers aren’t held back by poor connectivity, they’re far more likely to spend more time on your website and convert.
But how do you increase your website’s speed to maximise those coveted conversions?
So many questions, so little time.
Get to it with the help from Ann Smarty (@seosmarty) over at Convince & Convert.
Qode Magazine – 6 Things to Consider When Making Your Portfolio Website
Whatever it is you use your website for – customers want to see it.
They want to see what you’ve got – and if you can help them.
In this crazy, competitive world where small businesses are pitched up against larger ones in a digital David & Goliath standoff – having an attractive online portfolio means customers can see exactly what you have on offer.
Today, the gig market is increasing by the day, catering to short-term contracts often sought by freelancers.
In fact, data taken from just last year shows that around 56 million workers in the US carried out some form of freelance.
With more independent, self-employed people on the market naturally comes more competition in the game.
And showing what you have to offer is the best way to distinguish yourself from that competition.
Enter the portfolio page.
Whether you bake corporate cupcakes or design low-cost websites, it’s seriously a good idea (actually it’s a necessity) to get yourself a portfolio page.
You’ve all heard of one, but what are the top considerations to keep in mind when making yours the best it can be?
Thanks to this amazing guide by Jelisaveta Sapardic over at Qode Magazine, you’ll learn everything from what to display to how to display it.
Search Engine Journal – The 7 Most Crucial Ecommerce Metrics You Should Be Tracking Right Now
Stop what you’re doing.
If you’re looking to track the most important eCommerce metrics, then you’ve come to the right place.
Like us, you like to stay ahead, in control, and on top of your business.
Your eCommerce website serves your clients up and down the country with products and services you know they enjoy.
Today, it’s easier than ever to bag yourself an affordable eCommerce website and become an online merchant.
And a lot of that success rests on reading the data behind it all.
What goes on behind the scenes is just as important as the main feature.
When it comes to eCommerce websites (and any website in general!), tracking the right metrics informs the right decisions.
From discovering your best sellers to highlighting what pages have people leaving within seconds – metrics can do a lot when it comes to your strategy.
But knowing what to track and how to utilise the data is a whole different story.
Luckily for us, Jon Clark (@jonleeclark) over at Search Engine Journal is here to tell us more.
The key to all of this, as you’ll soon find out, is to know what metrics have the biggest impact on your strategy.
Read on for more.
Search Engine Watch – 7 SEO Tips for Image Link Building to Generate More Traffic
As Birbahadur Singh Kathayat (@bskathayat) over at Search Engine Watch says, a picture truly is worth a thousand words.
And when it comes to your online marketing strategy, pictures used the right way can be worth a thousand links, too.
Link building is all about accumulating links to your website from other ones.
But not just any old links.
We’re talking about links from websites that Google views as high-quality, authoritative, and useful for its users.
When link building strategies are working, they can do wonders for your website’s – and your business’ – exposure.
So, what can be linked?
Anything – from your website blog, to your latest article and memes. Yes, memes can transform your website into an attractive link repository.
And when it comes to building links, let’s not forget those images.
In today’s world, visuals matter – it’s no surprise that social media posts with images see more engagement.
That’s because users respond to – and react quickly – to posts with images than posts with plain text.
And not only that. As this article highlights, information communicated through graphics sticks in our brains far longer than if we were to read or just hear something.
Having images on your website can increase your traffic by as much as 12%.
But how do you begin to use your images for link building and generating even more traffic?
You’re in good company.
Jeff Bullas – 10 Key Facebook Video Marketing Statistics You Need To Know
Unless you’ve been living under a rock, you’ll know how massive Facebook has become.
Every month, Facebook has around 2 billion active users.
It’s completely disrupted how we interact with each other in the online sphere.
And it’s changed how we consume and share content every day – most noticeably video.
Facebook – and indeed social media – is becoming the place where users seek their news, with video content being the number one choice for consumers and creators alike.
It’s also often the first place people look, other than Google, to find local businesses.
For business owners, Facebook’s popularity naturally stems from its website traffic and lead generation benefits.
By having your own Facebook business profile, you can connect with customers more than ever – even when they aren’t in or store.
You can also keep them updated with regular content about new deals, offers, and promotions.
And since users are drawn towards video content, video is arguably the best way to go about things.
If you’re a digital marketer or business owner though, you’ll need to get to grips with the key Facebook video marketing stats.
Why? Because with the right knowledge comes the right decisions.
With the help of Gerry Wilson (@GerryyWilson) – it’s easy peasy.
And, just like that, our weekly round-up has come to an end.
Whatever you get up to this weekend, making just a few of these changes will do you massive favours.
Missed last week’s round-up? Catch up here.
Have a great weekend, and don’t do anything we wouldn’t.