Are you looking for ways to improve your business website? Want to know how to create an about page that improves your website conversion rate?

Siege Media share their tips for success in this infographic.

Here’s a quick summary:

  • Value proposition above the fold
  • Frame benefits as positives
  • Evoke emotions with stories
  • Do it with video
  • Establish trust with photos
  • Increase interest with photos
  • Say no to stock photos
  • Use testimonials
  • List positive reviews
  • Include a call to action
  • Include contact information

Check out the infographic for more detail.