The early bird catches the worm, the old proverb says.

And that’s what we’re all about here – getting clued up on the trends that drive better business.

In the midst of Brexit-mania, our team of web designers and copywriters have been sitting off catching up on marketing articles that deliver success.

It’s time to catch that marketing worm. It’s time for your Red Website Design weekly roundup.

WPI Tech – 10 Best WordPress Backup Plugins for 2020

Have a WordPress website? Great, you’re already on the road to success.

Powering at least 20% of the internet, WordPress continues to help businesses and individuals make their unique mark on the digital world.

Since it powers some of the most successful companies/websites in the world, WordPress is hardly the underdog.

The Wall Street Journal? WordPress.

Reuters? WordPress.

Kylie Minogue, JayZ, and Usain Bolt? Yep – WordPress.

With its user-friendly interface, it really is no surprise that WordPress is a popular website builder for millions around the world.

It’s not just the user interface that gets people excited, though; it’s the plethora of plug-ins that you can install to optimise your website and compete like never before.

Your WordPress website is a special one – it needs to be backed up.

Here are 10 amazing WordPress backup plug-ins to help you succeed in 2020.


Neal Schaffer – 8 Ways Small Businesses Are Using Videos To Grow Their Business

Today, more businesses than ever are deploying video marketing to bolster their strategy and keep us entertained.

Consumers love video – just not for commercial products, but for learning, too. Short-form videos mean they can connect with a brand quicker, easier, and more effectively than by reading plain text.

And video marketing isn’t just successful – it’s becoming increasingly demanded by consumers who want something different to view on their devices.

With this in mind, it’s no surprise that the most successful companies are those that have managed to leverage the power of video in their marketing.

And if you thought those companies were among the biggest, think again.

In this Neal Schaffer blog, you’ll learn how 8 small businesses have made video marketing work for them, using an array of different techniques to entertain customers and provide a different kind of brand experience.


Mike Gingerich – Your Most Powerful Salesperson: 5 Reasons Every Small Business Owner Needs a Website

Back in 1995, there were around 23,500 websites, and Amazon was just one of them recently launched.

In 2018, the number of websites around the world reached 1.6 billion. In around 23 years, the internet has, quite literally, exploded.

Though many of those websites are only parked, it clearly highlights the desire for many people to get their own website and build their digital branding to compete.

This should come as no surprise: having a website for your business is, quite possibly, the best way to streamline your marketing efforts.

On business cards, vehicles, and online ads, your business website brings your marketing strategy full circle, and makes it even easier for customers to understand your business.

As this article on Mike Gingerich’s blog says, your business website is your most powerful salesperson.

From building credibility to controlling the narrative, here are 5 reasons why every small business needs a website.


Convince & Convert – 8 Content Trends for 2020

If you’d like to implement meaningful changes to your strategy, you’ll need to stay ahead of the game. Which is what our weekly roundup is all about. Phew.

It may be October, but I don’t know about you – this year is flying by.

When we saw this Convince & Convert article by Megan Leap, we sat up and paid attention. And if you’re planning your content strategy for the year ahead (well done, you have your life together) – we recommend you do the same.

Content marketing, as you may well know, is production, distribution, and analysis of all content to attract and retain customers.

Content marketing isn’t just about high-quality blog posts, though. It can encompass social media marketing, visual marketing (think infographics), video marketing, eBooks, and white papers.

There’s a tendency to think that content marketing has only really been with us for the past decade or so, due in large part to the development and growth of intelligent technologies and greater personalisation.

However, as this amazing example of content marketing from 1672 shows, the power – and sheer necessity – of content marketing has probably always been around whenever there has been a product or service to sell.

Here are the top 8 content trends you can expect to see in 2020 so you can make those changes.


Backlinko – 21 Ways to Promote Your Blog (In 2019)

In 1994, Swarthmore College student Justin Hall began his online diary – Justin’s Links. You can still access his web diary today, and trace his posts back to that very day.

On a Hypertext server using a Powerbook 180 (8 RAM), Justin Hall documented his personal life on the internet.

Ten years later, The New York Times acknowledged Hall as nothing less than ‘the founding father of personal blogging’.

Today, blogs aren’t just the preserve of underground college kids who are into HTML. They’re being used both by businesses and people as a way to connect with new audiences.

Out of around 1.7 billion websites, 500 million of them are blogs, producing 2 million blog posts each day.

500 million blogs means that, chances are, somebody has a similar blog to you. But despair not. With these tips from Brian Dean over at Backlinko, you can promote your blog easier – and better – than you think.


Agora Pulse – The 5 Best Ways to Get Instagram Followers for Your Business

In today’s social media world, online clout means business.

Because businesses that have a considerable social media following are far more likely to generate revenue than those that are more or less unknown.

Created in 200, Instagram has evolved to become one of the most popular content sharing platform for businesses, influencers, and users.

With its unique selling point – a platform where you can share images and long-form video on IGTV – it continues to attract businesses looking to serve up content people love.

Without followers, though, your target audiences are less likely to come across you online.

The question on everybody’s lips, then, is just how do you get more followers?

Like with most things to do with marketing, there’s no immediate, quickfire solution – and this rings true loud and clear for growing your followers list.

When you are networking at a business event, you couldn’t possibly expect to generate a large following in just one night. And the same goes for social media – building relationships and engaging audiences takes time.

Building your followers list also requires give and take. People aren’t always going to follow you for no reason – so give them one.

Check out this article on Agora Pulse to get started.


Ahrefs Blog – 17 Blogging Tips For Beginners (That Actually Work)

We have told you time and time again. One of the best ways to build your audiences and become an expert in your topic is by maintaining a well-oiled blog.

But of course, if you already have one, you’ll know it isn’t as easy as get a blog and away you go.

Nothing ever is, right?

And with more and more blogs popping up around the world, you’re probably wondering how to cut through the competition and serve the content your audiences are looking for.

Because, knowing your audience is an incredibly important thing if you are going to serve the right content.

Successful blogs are those that don’t pretend to cater to everybody. As this blog outlines, you need to ‘niche down’.

Niche down means sifting through the BS in your mind and focus on a specific topic. It could be indoor plant care. It could be baking bread. It could be film reviews in poem form.


Have a blog but don’t have readers? This blog over at Ahrefs can do something about that.


Shortstack – 5 Viral Marketing Tactics That Could Explode Your Brand Growth

Viral marketing can be like screaming babies on flights – all around us, and hits us when we least expect it.

Thankfully, viral marketing isn’t (always) as unpleasant as a screaking toddler behind you.

Viral marketing makes us sit up and pay attention. It can make us smile, laugh, and cry. Sometimes all at once.

Though viral marketing is often ascribed to digital content, we’ve all encountered viral marketing even before we sold our soul to tech.

Government policy, jokes, or images posted and spread via the town hall or church, for example, was an example of how viral marketing informed and entertained the community.

Now of course, viral marketing has come to take on a whole new meaning in the digital sphere.

From bucket challenges to #RuinAFilmWithOneWord hashtags – going viral means to spark conversation and spread the word. And a good helping of emotion thrown in for good measure.

But what exactly does it take to go viral on social media? If you’re looking to run a campaign, you’ve probably been asking this as soon as you heard about virality.

Thanks to this Shortstack article, viral marketing just got a whole lot clearer.


Brafton – 11 types of marketing that should be on your radar (with examples)

Thanks to advances in technology and social media, marketing has become something of a maze these last few years. And don’t even get us started on the analytics.

At the very least, HubSpot defines marketing as ‘the process of getting people interested in your company’s product or service’.

And whilst this is a simple definition, marketing itself is a huge umbrella, affording us unprecedented avenues of opportunity to drive interest in what we have.

It can all get a bit too much. What’s right for my business? How do I target? How can I leverage social media for my audiences?

Panic over. Check out this article over at Brafton for 11 types of marketing you should seriously consider.


Social Media Examiner – How to Create Personalized Content for Your Social Media Marketing

The key to marketing success is delivering personalised content to users across social media.

Audiences that are given personalised content are far more likely to connect with your brand and convert than random content thrown out haphazardly.

Personalised marketing is all about looking at the data you’re given. It’s teasing out actionable data. What are your audiences reading the most? What are they sharing? And how are they engaging? When you gain a better understanding of what content fits where with your audience, you can begin to create individualised and personalised content.

Marketing automation is a great way to get started. Think of abandoned carts or a new sign-up. This is the perfect way to tailor content to a particular user’s journey with your brand.

From personalised video content to syncing users’ social media behaviour, social media is where personalised marketing can come to life for your business.

Check out this article for more.


Missed last week’s weekly roundup? Catch up here. Phew.