Are you in the process of choosing a font to use in your marketing collateral? Want to ensure you choose a font that’ll work across multiple media?

Toptal share their tips for success in this infographic.

Here’s a quick summary:

  • Scope
  • Mood
  • Functionality
  • Versatility
  • Message
  • Readability
  • Languages
  • Style
  • Brand
  • Licensing
  • Combinations
  • Font families

Check out the infographic for more detail.

12 Tips for Choosing the Right Font for Your Marketing Collateral [Infographic]