Are you looking for ways to enhance your social media presence? Want to know how to create a magnetic social media bio for your business?
Zoho share their tips for social media success in this infographic.
Here’s a quick summary:
- Keep a human tone
- State your purpose
- Promotional space
- Showcase achievements
- Add key info
Check out the infographic for more detail.
A social media bio can make or break your business when it comes to getting new customers.
Since people are the ones who search for products and services they’re interested in, you’ll want to make sure your social media bios are enticing enough to get them to click through to your website.
This guide will teach you how to create one that compels potential customers to check out your site and contact you with their enquiries.
Keep a human tone
While it can be tempting to go overboard with corporate-speak, don’t. If you want people to engage with your bio, then they have to feel like they know you.
The best social media bios keep things conversational and human. As much as possible, use language like we instead of I/me (which feels very narcissistic), use phrases like our customers love us because… or even just throw in exclamation points!
These types of touches help create connections between you and potential customers. Remember — people buy from people, not brands.
State your purpose
The first step in writing your social media bio is understanding what your brand is about. From there, you should be able to clearly express that message—and why people should care about it—in as few words as possible.
For example, Nike’s brand purpose is To bring inspiration and innovation to every athlete in the world. While writing your bio, aim for a similar level of succinctness and actionability. Focus on verbs like inspire or create or champion.
Get specific with adjectives like fun, innovative , revolutionary rather than vague ones like cool or awesome.
Using emojis makes your Twitter, Facebook, or LinkedIn profile more appealing, but keep it simple. You can use one or two emojis at most; otherwise, you’ll come off as too cutesy.
Make sure they match your brand and are on-brand—cute animals don’t always go with professional businesses. But do play around and see what works best for you.
For example, if you work in finance, an emoji of money might be appropriate; if you work in fashion or retail, an emoji of clothing might make sense instead.
Don’t forget to include your most important keywords in your bio. For example, if you want to attract more clients who are interested in losing weight, lose weight or weight loss should be included.
And don’t use too many of these keywords at once. Limit yourself to two or three of them—the objective is simply to get more people who are searching for related services or products that they can connect with you on social media.
Hashtags help make your business more visible on social media, especially if you’re targeting people looking for services similar to yours.
Hashtags are essentially keywords that users put in front of terms or phrases that they’re discussing. Users can then search these hashtags and find everything that is being said about them at once.
To maximise your reach, include multiple hashtags that describe what you do.
Use your bio to promote your services by including a call to action. The goal of any social media account is to generate business, so use your brief description of yourself as an opportunity to advertise what you do and why you’re great at it.
Tell people how they can learn more about you, share your website or contact information, or simply offer a discount code or link that gives them some sort of benefit if they click through.
The bio section of your social media profiles is prime real estate. This should be where you highlight specific skills, experiences and achievements that are relevant to your business.
You want people to see that you can add value in some way, shape or form. If they think it’s boring or unimpressive, they will probably skip right over it and not even give you a chance.
This is why it’s so important to ensure your profile screams Pick me! Pick me! whenever someone looks at it.
Add key info
Make sure your bio contains all your relevant contact info, including your email address and website URL. You may also want to include links to other social media accounts if you have them.
However, don’t add too much clutter: Include only pertinent information that will actually be useful or interesting to anyone reading it.