Are you hoping to implement a content marketing strategy in 2020? Want to know the steps you should follow to before launching your first content marketing campaign?

CJG Digital Marketing share their guide to a clever content strategy in this infographic.

Here’s a quick summary:

  • Define your goals and objectives
  • Identify your target audience or buyer persona
  • Create content based on your target audience
  • Promote content with your target audience in mind
  • Analyse and optimise

Check out the infographic for more detail.