Are you considering which social media platforms are right for your business? Want to learn the basics before investing in your next social media campaign?

We share the social media stats you need to know in the following infographics.

We cover the following social networks:

  • Instagram
  • Facebook
  • Twitter
  • YouTube
  • LinkedIn
  • TikTok
  • Pinterest

Check out the infographics for more detail.

Instagram statistics for 2020

  • Instagram has 1 billion monthly active users
  • 500 million Instagrammers use Instagram Stories every day
  • The average time spent on Instagram (desktop) is 6 minutes and 11 seconds per session

Facebook statistics for 2020

  • Facebook has 2.45 billion monthly active users
  • 500 million people use Facebook Stories daily
  • 74% of Facebook users log in daily

Twitter statistics for 2020

  • Twitter has 321M monthly active users
  • The average time spent on Twitter (desktop) is 10 minutes and 11 seconds per session
  • 25% of Twitter’s most prolific users use scheduling software

YouTube statistics for 2020

  • YouTube has 2B+ monthly active users
  • The average time spent on YouTube (desktop) is 22 minutes and 53 seconds per session
  • The average mobile session lasts more than 40 minutes

LinkedIn statistics for 2020

  • LinkedIn has 310M+ monthly active users
  • The average time spent on LinkedIn (desktop) is 7 minutes and 11 seconds per session
  • LinkedIn is the second-most popular social media platform among B2B marketers

TikTok statistics for 2020

  • TikTok has 800M+ monthly active users
  • Over 500 million of TikTok’s monthly active users are Chinese
  • The average time spent on TikTok (desktop) is 1 minute and 44 seconds per session

Pinterest statistics for 2020

  • Pinterest has 300M+ monthly active users
  • The average time spent on Pinterest (desktop) is 5 minutes and 4 seconds per session
  • 70% of Pinterest users are women