Are you considering an influencer marketing campaign later this year? Want to know the key considerations to help you execute the perfect strategy?

Young & Wild share their influencer trends for 2020 in this infographic.

Here’s a quick summary:

  • Rise of micro influencers
  • More focus on performance marketing
  • Influencers as an ‘always-on’ strategy
  • From amplifiers to communicators
  • Long-term relationships with influencers
  • B2B micro influencers exerting more power
  • Rise of the employee influencer
  • Increased usage of TikTok
  • Peer-to-peer influence
  • ‘Influence groups’ instead of influencers

Check out the infographic for more detail.