Are you looking for ways to improve your email marketing strategy? Want to increase the success rate of your email campaigns?

Blue Mail Media share their tips for success in this infographic.

Here’s a quick summary of the stats used to make their case:

  • Email segmentation increases open rate by 203%
  • The overall data health of 60% of companies are unreliable
  • Automated emails generate 320% more revenue
  • 53% of emails are opened only on mobile devices
  • Personalised emails deliver 6x higher transaction rates
  • Emails with a single CTA increased clicks by 371%

Check out the infographic for more detail.