Are you about to embark on a new web design project for your business? Want to ensure you have everything you need before getting started with a new website?
We share 8 things to do before creating a website in this infographic.
Here’s a quick summary:
- Establish the aim of your website
- Research, research, and research some more
- Know your target market
- Choose your domain name wisely
- Decide on design and layout
- Plan and create your pages and content
- Get your images ready
- Get SEO savvy
Check out the infographic for more detail.
What you should consider before launching a website
As if the actual website design process wasn’t already hard enough, there is actually a pre-design planning process to follow before you can even get started.
We cover a few of things you need to consider before launching a website below.
Establish the aim of your website
First, you need to establish your end goal, as this will determine the type of website you need, and ultimately how much it costs.
If you just need something simple with a handful of pages to tell people what you do, it will take a considerably smaller amount of time and money than a full-blown Ecommerce website with thousands of products for sale.
Of course, there are plenty of possible scenarios in between those two examples.
Is the site going to be used for lead generation? Do you need to take bookings and schedule appointments online? All these things need to be considered and conveyed to your web design company from the off.
Research, research, and research some more
Take the time to understand what works well (and what doesn’t) for your competitors.
Take note of the colours used, content layouts, tone of voice used within the website copy etc and decide which factors you feel will work for your brand.
Put together a list of sites you like the look of for your design company, it will help you achieve the dream website with a lot less fuss and in a much quicker time.
Know your target market
This one really is essential. Understanding who your customer is, and the problems they face, is key to succeeding in business.
Take surveys, speak to friends, do whatever you can to put yourself into your target clients shoes. What do they need help with? How can you help solve their issues?
Once you have answers to those questions you can align your website design, content and functionality to suit.
Choose your domain name wisely
Whilst most things in this list can be changed fairly easily, changing your domain name is something that should be avoided at all costs. So, you need to get that right first time.
Changing it down the line can have dire consequences for SEO if not done right.
It’s advisable to get your company name into the website address in the shortest and most memorable way as possible.
Others may try to use their target keyword instead, although Google says exact match domains are pointless now, so not something I’d advise anymore.
Decide on design and layout
If you did your competitor research and modelled your target client this part should be a doddle, although you will likely need some creative input from your designer.
If you have an idea of what content blocks you’d like on each page grab a pencil and piece of paper and sketch it out. The more information you give to your designer the more likely you will be happy with the end result.
Whilst open-ended design briefs with little client input can be fun from our point of view, they run the risk of not satisfying the client and end users.
Plan and create your pages and content
We’ve created an infographic highlighting the different types of pages to include on your website, you can take a look at that by clicking here.
Put down in writing the different pages you are going to include and the text you’d like to include on them. If your designer has this from the start they can work the design around the content.
If you are no good at writing seek help from someone who is. Search for a copywriter local to you, or someone that specialises in your industry. A website full of spelling and grammar errors is not going to achieve success.
Get your images ready
If you’re using your own photos, either taken by yourself or a professional photographer, try to get those ready ahead of time. Just like with the text, if your designer has the images whilst working on your initial design you’ll be far happier with the end result.
If you don’t have access to your own images invest in high-quality stock images. Don’t use free sites that supply images that have been used hundreds of times before.
Your web designer should provide a stock library to choose from as part of your design package.
Get SEO savvy
There’s no point owning a website if it can’t be found on Google, so make sure you have a basic understanding of SEO from the start.
SEO is the process of ranking higher on Google. Take the time to understand the keywords your target client are searching for and ensure your website content matches up with them.
Don’t just target the best ones though, go for the less competitive long-tail keywords, they drive highly targeted traffic that is much easier to achieve success with.
Are you just putting together a plan for your new website? Need help bring your ideas to life? Get in touch with the Red Website Design team today.
Click this link to tell us about your project.