Are you in the process of creating or redesigning your business website? Trying to figure out what to include on your home page?

HubSpot share 12 essential elements every home page should have in this infographic.

Here’s a quick summary:

  • Headline
  • Sub-headline
  • Primary Calls-to-Action
  • Supporting Image
  • Benefits
  • Social Proof
  • Navigation
  • Content Offer
  • Calls-to-Action
  • Features
  • Resources
  • Success Indicators

Check out the infographic for more detail.

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Homepage Design Tips: 12 Essential Elements to Include on Your Home Page [Infographic]

What should you include on your website homepage?

Your homepage is one of the most visited pages on your site, so it needs to be a good one. But what makes a good homepage?

We cover some of the most important web design elements to include on your home page below.


The headline is the first sentence of text users will see when they land on your homepage. It should be fairly big so they can quickly see and read it, and it needs to make it clear what your site is about.

If you’re treating it as a landing page for conversions (you should be) make sure the headline is benefit based, let users know what is in it for them.


The sub-headline is a smaller piece of text that sits below the headline. This is another area for you to make clear what you do, and how you can benefit your website visitors.

Keep this short and sweet so scanners will read the whole thing.

Primary call to action

Make sure your homepage visitors know what action you’d like them to take from the off. Want them to get in contact with you? Include a button that links them to a contact form.

Want them to look at your portfolio? Include a button that takes them through to the relevant page on your site.

This is the first and best chance you have of moving users along your sales funnel.

Supporting image

Nobody likes looking at big blocks of text, so include some kind of visual element to support your headline and sub-headline.

Make sure it’s relevant to what you offer, and try to avoid cheesy stock photos that can be found on all your competitors websites.


The four points above should be “above the fold” so users see them when they first land on the site. If they don’t follow your call to action and start scrolling tell them about some of your benefits.

This is your chance to go into a little more detail about what you offer and how it can benefit your visitors. But don’t include reams of text, keep to bullet points with scannable text to keep users interested.

Social proof

Most website visitors wont just take your word for it, they want to see that you’ve helped others and that they are happy with the service they have received.

To show this, include some of your best reviews and link them to case studies on your website. For extra credibility, include a name and photo next to the review.


All websites need a menu to help users navigate your site. Make sure it’s easy to find, ideally in the top right of the screen.

On desktop, try to include page titles as text, on mobile a hamburger (three lines) menu is widely accepted.

Content offer

If you’re looking to capture leads before a sales enquiry why not include some form of content in return for users subscribing to your email newsletter?

Whether it’s a white paper, eBook or detailed guide, you can capture those lost leads that weren’t quite ready to enquire and build a relationship through your content instead.

Secondary calls to action

I mentioned a primary call to action above the fold, don’t let that be the only one on the page though. With each content section tell people what you want them to do next.

Whether it’s to visit a certain page, or get in touch for further information, keep encouraging them to move on within your website.


Just like the benefits I mentioned before, listing some quick features can be a helpful content section to include on your homepage.

Keep it scannable using bullets or small icons, and make sure it includes relevant keywords to help with your SEO.


Beyond the content offer I covered above, you may have other content on your site you’d like users to see. This is particularly handy if you run an active business blog.

Why not stick a few of your recent posts near the bottom of the page in case something piques their interest?

Success indicators

Just like social proof, it’s important you tell people that you are good at what you do. If you have won any awards or have any recognitions to shout about let people know on the home page.

And if you are part of any trade associations, or have any qualifications people might be looking out for, the home page is a great place to let people know.

Need help?

If you need help creating a website for your business get in touch with the Red Website Design team today.

Click this link to submit your enquiry.