Are you struggling to generate leads and sales from your business website? Want to figure out why visitors don’t trust you enough to do business with you?
Who Is Hosting This share their mistakes to avoid in this infographic.
Here’s a quick summary:
- Little information about who is behind the site
- Private domain registration
- Unprofessional design
- Infrequently updated content
- Too many ads
- Long load times
Check out the infographic for more detail.
Signs of an untrustworthy website
Before someone hands over their personal information to you, even something as little as their name and email address, they want to be sure you can be trusted. Naturally, users don’t want their details sold on so that they receive a load of spam, or worse still have their identities stolen.
Here are a few of the things people will look for to decide if they trust you or not.
A lack of information
Not including an about us page, or one with hardly any information about the real life people behind the business, makes a website cold and impersonal. For those users that like to buy from people this will be a turn off.
Likewise, a lack of contact information on your contact page can be a major red flag. If they become a customer, how will they contact you if they need support with your product or service?
If you don’t make it clear how personal information is being processed, the security conscious website users out there will instantly fear for their online safety.
You’ve probably heard the saying first impressions last? That also applies to the standard of your website design. If it looks like you haven’t invested in your site, can you be trusted with someone’s personal details?
If you have any of the following on your site it may be time to consider a redesign:
- Spinning or scrolling text
- Low-quality images
- Flashing letters
- Tiny fonts
- Unclear navigation
- Garish colours
Infrequently updated content
If you have a blog on your site (and you should) and the date of the latest post is years ago, you’ll make people wonder if you are still trading.
You wouldn’t take the risk with what appears to be an abandoned site, you’d just move on to the next one instead.
Too many ads
If your website pages are overloaded with advertisements your site is just going to seem spammy. You’re obviously more interested in a quick click than actually helping your customer solve a problem, so that’s a big red flag.
Long load times
If you’re not investing in your website hosting, or don’t know how to optimise your site to improve speed, you can’t expect users to think you are serious about your business. And if you’re not a serious business, you can’t be trusted with their custom.
Ways to increase website trust
So, we’ve covered the things that can make visitors lose trust in your site, but how do we fix that? How can we build trust in your business website?
We cover a few basics here:
Humanise your site
You have probably heard the old saying people buy from people? Well, this still rings true even in today’s digital age. Most of your website visitors will want to see the faces behind the organisation.
You will instil more trust in your visitors with a team page that shows photos of real people. Add in a bio including their skills and experience too and you are on to a winner.
You can take that a step further and provide some background to the company. Tell a story about how you came into existence. Make it personal and you’ll take your visitors on a storytelling journey.
Be conscientious about privacy
Make it clear that you are only collecting the information required to provide them with your products or services. Anything more than that and they’ll wonder why you need it.
Tell them you won’t share their data with any third-party organisations, nobody wants to be spammed.
If you do need to share their data with a third-party to provide your product or service, make sure you outline who and why. Be transparent.
Above all, don’t make it overly complicated.
Professional website design
A professional looking website that looks like you’ve invested time and money will go a long way towards creating the trust required to convince people to do business with you.
What makes a professional website? Here are a few pointers:
- Uncluttered design
- Easy navigation
- Break text up with images
- Use colours well
- Proofread your website copy
- Correct spelling, grammar and punctuation errors
Improve website speed
This subject requires a whole post on its own, so just a few quick pointers here on how to improve website speed:
- Optimise your images – convert them to WebP format using a plugin if you’re using WordPress
- Caching – utilise caching so browsers don’t have to keep downloading the same content over again
- Upgrade your hosting – avoid cheap providers, you get what you pay for!
Utilise social media
One way of quickly seeing whether a company is still trading is to check out their socials. Make sure you are active on social media, it could be the different between someone contacting you or not.
You don’t have to post often, sometimes once per week is enough to simply maintain a presence for trust purposes.
Testimonials and reviews
Social proof is the holy grail of building trust. Ask you customers if they are happy with the service you have provided and get them to put it in writing.
Include the best reviews on a separate page on your website, and for extra oomph include a photo of the person that has written it.
Do you need help improving your website? Speak to the Red Website Design team today to see how we can turn your site into trustworthy lead generating machine.
Tell us about your website using this link.