Is your Twitter follower count going down rather than up? Wondering what you did (or didn’t do) to make people hit that unfollow button?

We take a look at the most common reasons people unfollow on Twitter in this infographic.

Here’s a quick summary:

  • You don’t post often enough
  • You post too often
  • You only post ads or sales
  • You never respond
  • You’re boring
  • Someone else does what you do, but better
  • Your posting quality has declined

Check out the infographic for more detail.