Is your website failing to support your business? Could your website design be turning visitors away?
Spencer Kinney share their web design mistakes to avoid in this infographic.
Here’s a quick summary:
- Site isn’t optimised for mobile
- Poor navigation
- Slow load time
- Overused stock images
- Poor use of headers, sidebars and footers
- Lack of top-quality content
- Not keeping website updated
Check out the infographic for more detail.
Common web design mistakes to avoid
When done right, your website can be a lead-generating machine and help you grow your business. Get it wrong and it can destroy your online reputation.
We take a look through some web design mistakes you should avoid below.
Not mobile friendly
With more than 50% of website usage going across mobile devices it is imperative your website is optimised for mobile. Google now uses mobile-first indexing, which means they look at the mobile version of your site when deciding where you should rank in their search engine.
Take advantage of their mobile friendly testing tool by clicking here to see if your site is mobile friendly. If it isn’t, invest in a new website that is responsive and adapts to the screen size being used.
Users expect to see a menu at the top of your website with clear text links showing the options available to them. Don’t hide your navigation in the name of being fancy or different, give people what they expect.
It’s equally important to use clear call to actions throughout your web pages. Make it clear to your visitors the path you’d like them to take through your site. If you want them to get in touch with you say so, including a link to your contact page.
Slow load time
Website visitors will generally only wait a few seconds for a page to load, so it’s vital your site runs at an acceptable speed. Otherwise, users will leave your site straight away leaving you with a high bounce rate.
In light of Google’s latest page experience update this can be a big red flag which could harm your Google rankings in the future.
Use Google’s PageSpeed Insights tool by clicking here to discover opportunities to speed up your site.
Overused stock images and icons
If you don’t have your own custom images to use on your website make sure you invest time and money into quality stock images and icons.
Try to avoid free stock image sites that everybody uses, you’ll do nothing for your credibility if you have photos people have seen dozens of times before.
Poor use of headers, sidebars and footers
Don’t stuff every available space on your site with ads or irrelevant content. This includes the header, sidebars and footer area.
If it doesn’t help your visitors consider leaving some white space to help the important content breathe.
Lack of quality content
Poorly written copy riddled with spelling and grammar errors is going to turn visitors off and make them visit your competitors instead.
Invest time into creating quality written content for your site. Along with your overall design, your website copy is what will make users decide whether or not to get in contact with you.
Not maintaining your website
If you’re using WordPress you will need to keep on top of the various updates that are required. Most updates are to fix potential security issues and help prevent your site from being hacked.
Make sure you login at least once per month and update the core, theme and plugins that need it.
Do you have web design mistakes you need help fixing? Get in touch with the Red Website Design team today.
Click here to tell us about your project.