Are you looking for ways to improve your business website? Want to increase your conversion rate and generate more sales enquiries?
Manage Inbound share their website copywriting tips in this infographic.
Here are a few from the list:
- Keep it simple
- Be the first to write about the latest news
- Establish a tone
- Create compelling intros
- Use strong CTA’s
Check out the infographic for more detail.
But if your website copy doesn’t get you what you want, it’s not worth much at all. Fortunately, if you follow these tips, you can create writing that will help you convert more traffic into paying customers. Read on to learn how!
Use a modern site design
The design of your site is extremely important in conveying your business image to your visitors.
With an out-of-date design, you risk creating an unprofessional appearance that leaves visitors feeling uncertain about doing business with you.
A modern website design will help drive more traffic to your site and help build credibility among potential customers. It may even lead to increased sales!
Keep it simple
Your website needs to have clear navigation so visitors can easily find what they’re looking for.
When you’re designing your website, remember that having too many links will only confuse visitors. This confusion will negatively impact your conversion rate.
Instead of adding an excess number of links, focus on providing direct answers to questions your target audience is likely asking.
This increases conversions because it’s easier for consumers to find what they want on your site without becoming overwhelmed with choices.
Be the first to write about the latest news
Being quick on your feet is one of the most important skills any content creator can have.
As you create and curate content, it’s important to stay on top of recent news in your niche so that you can quickly write about anything relevant as soon as it happens.
This will give you an edge over any other writer in your niche and will help build trust with your audience who see you as a knowledgeable expert.
Establish a tone
First and foremost, copy that’s meant to be persuasive must establish authority and credibility. The tone of your website should reflect that you know what you’re talking about.
When writing copy for your business or marketing materials, it helps to think about who you’re speaking to and speak in a way that draws them in rather than makes them feel alienated.
In many cases, establishing authority is as simple as using correct grammar and staying away from slang.
Create compelling intros
Getting visitors to your website, and getting them to stay there, is all about what you write in your intro. Be sure that you clearly address your reader’s needs in an engaging and compelling way.
You want to capture their attention from word one—but do it in a subtle way that doesn’t come across as pushy or overbearing. Start by addressing a problem they have, create curiosity around solving that problem, and finish with a benefit statement about how you can help solve it.
Remember: Your main goal is to get people reading! Once people read more on your site (you keep ‘em engaged with value throughout), they’ll be much more open to hearing what you have to say…and ultimately purchasing something from you.
Cut out the sales message
A lot of website owners think that you need to sell your product right away. Actually, nobody wants to see a sales message when they first visit your site.
Try and provide valuable content or features on your home page, such as how-to videos or detailed information about your product. This will create trust and encourage people to buy from you in future.
Use strong CTAs
CTA stands for call to action, which is basically an instruction that tells visitors what to do next. On your website, CTAs are effective in getting users to engage with you—whether it’s signing up for an email list or purchasing a product or service.
Take your CTAs seriously. Include them frequently and make sure they’re clearly worded and visually appealing.
But more importantly, make sure they prompt users to take action on your business page and lead them down a clear path toward accomplishing their goals!
Ask a thought-provoking question
One of your goals with any landing page, website or copy is to get visitors to take action. If they don’t feel compelled to do anything, then you can assume they won’t be converting on your site.
But you have to keep them interested. And if your content doesn’t immediately grab their attention, you have less time than you think to convince them to do what you want.
So start strong by asking a thought-provoking question in an attempt to draw people in right away.
Use benefit-driven headlines
Your website visitors want to know What’s in it for them? Write your headlines with that goal in mind.
Help people solve their problems or answer their questions before they even ask by writing benefit-driven copy that educates and guides readers through a series of emotions until they finally reach whatever goal brought them to your site in the first place – whether it’s making an online purchase or just gathering information.
Make your content skimmable
Are you afraid your readers won’t read your content all the way through? You can’t force people to read it, but you can help them skim by using short subheadings and bold text to highlight key points.
Make sure your subheadings are clear and concise. If they don’t tell your reader what they’re going to get out of that section, then edit them or remove them altogether.
Add performance boosting images
Our brains process images 60,000 times faster than text. Visuals are important because they create emotional connections that drive action.
A great image can tell your story in an instant. Be sure to include both large visuals and icons on your homepage. Include smaller images throughout your website as well; these allow you to break up content so it’s easier to read and digest.