Are you looking for ways to improve your email marketing process? Want to learn how to use email to attract, nurture, convert and retain more clients?

Branticles share their tips for success in this infographic.

Email Marketing Funnel: How to Attract, Nurture, Convert & Retain Customers [Featured Image]

They break things down as follows:

  • Select an email marketing platform
  • Create email sign up forms
  • Send a welcome email
  • Nurture your leads with educational emails
  • Convert your leads
  • Retain your customers

Check out the infographic for more detail.

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Email Marketing Funnel: How to Attract, Nurture, Convert & Retain Customers [Infographic]

Email marketing is one of the most cost-effective ways to reach and convert leads, but it can also be frustrating if you’re not doing it right.

If you want to build your email list and turn new leads into customers, you need to create an effective email marketing funnel that leads new contacts through the stages of awareness, interest, desire, and finally action and acquisition.

Follow these steps to craft your own email marketing funnel that will attract, nurture, convert, and retain new customers.

Select an email marketing platform

First things first—you need a place to send your emails. That’s where email marketing platforms come in.

The tool I use and recommend is MailChimp — it’s very user-friendly and will accomodate everything mentioned in this post.

No matter which you choose, get started with setting up an account on your chosen platform; they all have easy-to-follow tutorials for how to get started.

Create email sign up forms

Email sign up forms are a crucial part of a lead generation campaign.

Not only do they give you prospective customers’ contact information, but they also introduce those people to your business and serve as an opportunity for you to engage them in a conversation around what it is that you offer.

Keep your sign up form short and simple to maximise conversions, using an incentive for signing up if you have one to offer. For example, offering a discount code or free shipping may incentivise new customers to provide their email address.

Send a welcome email

For a lot of businesses, a welcome email is a great way to introduce new customers to your brand.

The welcome email should be sent immediately after signing up, you need to strike while the iron is hot. You can also send a follow up email within 24 hours with a bit of further information about your company and what you offer.

This means that once someone has signed up they receive a welcome message right away and then have another message in their inbox before they have time to forget all about you.

Nurture your leads with educational emails

You’ve got leads. You’ve brought them into your funnel. Now you need to nurture them, educate them and eventually turn them into customers.

Focus on creating value for your leads with educational content like how-to guides and whitepapers that will help your leads do their jobs better or equip them with valuable industry insights.

These educational emails are also great opportunities to increase social engagement, which can lead more people down your sales funnel.

And don’t forget about auto-responders (or what some call drip campaigns), where you set up a series of emails sent over days or weeks.

These emails can offer information based on user actions (such as watching a video) and serve as one of many touch points throughout your email marketing funnel.

Convert your leads

Getting a website visitor’s attention and getting them interested enough to subscribe is one thing. Turning them into an actual lead is another challenge entirely.

To make it happen, you need to develop a lead-conversion process for your email subscribers.

You could provide a special offer or discount for users that have engaged most with your previous emails. You could even target different offers for those that have engaged with different pieces of content, ensuring you are offering something they are interested in.

Retain your customers

The email marketing process doesnt end once a subscriber has made a purchase. Use a new email series to cross sell and upsell to them, creating a stickier customer who will stick around for longer.

You can also use it to offer customers free samples of other products you offer, or discounts on other items theyve been eyeing online.

Once a customers trust is gained, it makes it that much easier to strike when you have sales or promotional events going on. They’ll be more inclined towards buying from you if theyve seen you as an authority in their inbox every week before your sale event starts!