Are you looking for ways to market your business website? Want to generate more traffic to increase sales and enquiries?
We share 10 website marketing best practices to follow in this infographic.
Here’s a quick summary:
- Set a clear goal
- Start by experimenting
- Set aside a budget to carry out what you have learned
- Design a promotion plan
- Promote your website everywhere you can
- Register your website on all search engines
- Offer a referral service
- Seek feedback
- Include the best of your business
- Visit your competition
Check out the infographic for further info.
The internet has brought about many new business opportunities, but it’s also become increasingly competitive. To be successful, you need to know how to market your website properly.
If you don’t, you’ll never get off the ground and will be pushed out by businesses that are doing things correctly. Follow these 10 commandments of website marketing to make sure your business succeeds online.
Set a clear goal
When your website doesn’t have a clear goal, its success rate suffers greatly.
If you don’t know what it is you want your audience to do when they visit your site, how can you expect them to understand and follow along?
Knowing exactly where you want to end up will make it much easier for you to work backwards and figure out how to get there.
Start by experimenting
Experimenting with different tools, layouts and content will help you understand what makes sense for your business goals. Keep track of all that you try; write notes on things that go well and things that do not work out so well.
After a few weeks of trying out new ideas it should become easier to distinguish which techniques are working best. Once you find something that seems to be doing really well, focus on improving it or duplicating it across other pages of your site.
Continue tweaking and measuring results until you have found an approach which delivers great value to users at minimal cost.
Set aside a budget to carry out what you have learned
When you know what needs to be done, it’s time to put some money behind your words. Most experts will tell you that 20 percent is a good starting point, but as your business grows and as you bring in more revenue, don’t stop there.
Be consistent with your marketing efforts to give them an opportunity to show results—and then capitalise on those results. If things are going well, expect your budget to grow naturally as you increase your investment.
If they aren’t working as planned, look at ways to sharpen and refocus those efforts before pressing forward.
Design a promotion plan
A great promotion plan will get your product in front of more people and increase sales.
If you have a physical item to sell, figure out where you’ll be able to feature it effectively—and then go out and do it!
If you’re a service provider, consider advertising with local newspapers or developing partnerships with organisations that share an audience with your ideal customers.
Promote your website everywhere you can
There are hundreds if not thousands of websites that you can use to promote your website, so make sure you use every one of them.
Write guest posts on websites related to your niche, contact bloggers on popular blogs, tweet your website at influencers in your industry, use social media to promote special offers or content upgrades on your site.
You’ll never know where or when people will stumble upon your site if it isn’t promoted properly online.
Register your website on all search engines
The first thing you’ll want to do is register your domain on major search engines like Google, Yahoo, and Bing. This will make it easier for people to find your website when they search using a search engine.
Search engines also offer webmaster tools that provide useful information about where your site appears in their results.
You can even set goals so that you know how many clicks you are getting from search results, which will allow you to measure your campaign’s effectiveness over time.
Offer a referral service
The basic concept is simple: offer a reward to anyone who refers a new customer to your business. In exchange for that reward, they’ll receive a discount on their first purchase or some other incentive.
You can then track how many customers were referred by each individual and determine who is doing a good job generating referrals for you.
Asking for feedback is a sign of confidence and professionalism—there’s really no way around it.
If you want your website to be successful, then you need to show that you care about your customers’ needs by asking them how they like using your site.
It may feel awkward at first, but it will pay off in spades. (This applies to new visitors as well; if people can find what they need on your site, they’ll stick around.)
The more data points you have on what users like (and don’t like), the better.
Include the best of your business
A successful website has one key thing in common: it has a clear target audience. The goal of your site is to promote your product or service and connect with customers.
Make sure you include what makes your business unique and why people should care about it. These things will help potential clients identify with you and relate to your brand.
They’ll also help you attract the right customers – ones who’ll be interested in doing business with you.
Visit your competition
Google [your industry] [your city] and this will pull up a list of businesses that are in your same geographic area.
This will show you how other companies do it and allow you to make decisions on what you like and don’t like for your business website. You can also use these sections as more examples on what sections should be included on your own website.
Take some notes! What works, what doesn’t work, why does it work or not? Is there anything new or different that they offer?